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The Loyal Subjects Toy Partners with Hallmark on a New Line of Fashion Dolls, Plush Dolls, Collectibles, and More! image

The Loyal Subjects Toy Partners with Hallmark on a New Line of Fashion Dolls, Plush Dolls, Collectibles, and More!

LOS ANGELES, Calif. – The Loyal Subjects Toy (TLS Toy), a prominent brand that produces high-quality collectibles and toys, is delighted to announce a new licensing agreement with Hallmark, featuring one of pop culture’s most successful, uplifting, and inspiring brands, Rainbow Brite™. First introduced in the 80s by Hallmark, Rainbow Brite is a character franchise that has brought color and imagination to children for generations.

Rainbow Brite’s undeniably cute and colorful classic stylings and characteristics have propelled this brand into the pantheon of some of the greatest pop culture characters, stories, and inventions. Armed with a magical color belt and a host of delightful friends, Rainbow Brite introduced generations of children to colorful and imaginative adventures in Rainbow Land.

The Loyal Subjects has developed an exciting new classic Rainbow Brite product line that will be enjoyed by fans of all ages – including today’s kids.  The new classic collection will include traditional play patterns such as hair and fashion play, infused with Rainbow Brite’s attributes of kindness, courage, and optimism.

The new products will showcase Rainbow Brite’s uplifting and inspiring ethos and the endearing nature of the characters and their fashions with a new generation of children and fashion doll collectors.

The new Rainbow Brite collection will feature various products such as:

  • 5.5” Rainbow Brite Articulated Fashion Doll – Introducing a groundbreaking addition to the beloved franchise- a 5.5” articulated fashion doll!  The line will feature five different characters including Rainbow Brite, and familiar faces like LaLa Orange, Patty O’Greene, Tickled Pink and Stormy!  Each doll will include multiple blind accessories, and a collectible Rainbow Brite coloring book, making it the ultimate package for collectors and fans alike. MSRP: $19.99
  • 18” Rainbow Brite Plush Doll – The new Rainbow Brite plush doll, is a callback to the classic Rainbow Brite doll that parents cherished, and children adored. This plush exhibits a high-quality production, featuring the same soft body, yarn hair, and iconic fashion. Also included, is a collectible/wearable charm bracelet, as well as a coloring book featuring iconic Rainbow Brite artwork, and illustrations! MSRP: $29.99
  • 18” Talking Deluxe Rainbow Brite Doll – Introducing a fresh take on the classic Rainbow Brite Doll! Standing at 18”, this new take on the iconic doll features the iconic yarn hair, soft body, and fashion. This doll features heartwarming character sayings and LED light-up stars on the doll’s belt triggered by an RFID wearable charm bracelet.  Come close, and watch Rainbow Brite come alive with numerous sayings and a dazzling LED light show! MSRP: $39.99
  • 12” Rainbow Brite Doll – Introducing the 12” Rainbow Brite doll, featuring the quintessential yarn hair, soft body, and fashion, that fans know and love. Available in multiple characters including Rainbow Brite, Tickled Pink, Lala Orange, and Stormy, these dolls are a way to pass the joy, positivity, and love that the brand is known for to fans from the past, and to new legions of Rainbow Brite fans.  Each doll comes with a surprise charm to add to your Rainbow Brite bracelet collection and other collectible accessories. MSRP: $19.99
  • 3” Rainbow Brite Collectible Figures – A must-have for fans of the beloved Rainbow Brite franchise. With a range of multiple iconic characters from the world of Rainbow Brite to choose from, collectors will be eager to complete their collection. Keep an eye out for limited edition figures such as the metallic Rainbow Brite and the glow-in-the-dark Twink to add to your growing collection! MSRP: $4.99

“I’m incredibly thrilled to work with Hallmark on the fan-favorite Rainbow Brite brand.  I loved the stories as a kid, I loved the products, I loved the incredible joy it still brings people.  When I mentioned to some of our partners that we were working on Rainbow Brite I heard audible shrieks of joy. Not sure we’ve ever worked on a brand which incited such a visceral, positive response,” says Jonathan Cathey, CEO and Founder of The Loyal Subjects.  “I can’t wait to bring the Rainbow Brite Brand and the products to retail, I know it’s going to be a HUGE success, and most importantly create new unforgettable memories, and experiences with Rainbow Brite for customers of all ages.” 

We’re excited to enter Rainbow Brite’s fifth decade by partnering with a toy brand as skilled and dedicated as The Loyal Subjects,” says Stacey Howe, Hallmark’s Vice President of Global Licensing & Business Development. “We’ve been impressed with the team’s knowledge and dedication to the brand, and they have created an impressive product line that keeps true to Rainbow Brite’s retro aesthetic while making use of updated materials and technology that will appeal to nostalgic collectors and the next generation alike.”

The new Rainbow Brite classic collections will launch initially on Amazon and start hitting retail in late Fall 2023.  A sneak peak of the 5.5” Rainbow Brite Articulated Fashion Doll will be available at this summer’s San Diego Comic-Con at The Loyal Subjects booth. The licensing agency for Hallmark, Earthbound Brands, brokered the deal.

With TLS Toy’s new line of Rainbow Brite products, fans can relive the joy and positivity that the brand is known for and share it with the new generations of Rainbow Brite fans.

About TLS TOY (The Loyal Subjects Toy)
TLS Toy is a division of The Loyal Subjects, a leading brand dedicated to crafting high-quality toys and collectibles. TLS Toy is committed to bringing classic and beloved characters to life, as well as developing in-house product lines, through classic and innovative design. With a strong focus on quality and attention to detail, TLS Toy offers a range of innovative and engaging products that inspire imagination and play. From timeless classics to new and exciting designs, TLS Toy is dedicated to creating products that will be cherished for generations.

About The Loyal Subjects
Born in 2009, The Loyal Subjects™ (TLS) is a Brand, a Manufacture, a Creator, and Distributor of undeniably great toys, and collectibles; i.e., a Creative House that has infused collectible toys with art, quality, nuances, details, and value. For more information on The Loyal Subjects please visit

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on InstagramTikTokFacebookPinterestYouTubeLinkedIn and Twitter.

About Earthbound
Earthbound is a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. With 23 years of expertise in retail brand licensing, product development, and product design, Earthbound augments brand potential by offering unprecedented growth potential for powerhouse brands. For more information, please visit

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