Bayonne, NJ — The Manischewitz kosher food and drink brand is launching a reality dating show on YouTube in July.

Jewish singles can apply to appear on Manischewitz Matchmakers through June 3.

Timed for the start of summer, when romance, nostalgia, and a little bit summer magic collide the show will bring together 22 contestants for a one-of-a-kind dating experience set in New York City.

“From family dinners to holiday tables, bringing people together has always been at the heart of Manischewitz,” said Talia Sabag, Marketing Manager for Manischewitz. “With Manischewitz Matchmakers, we’re celebrating connection in a fresh, fun, and culturally authentic way, helping spark relationships while embracing the humor and warmth of Jewish tradition.”

Created by comedian and writer Eitan Levine, the show blends old-school matchmaking with the high-energy drama of reality TV.

“Jewish matchmaking is basically a competitive sport—and summer is where it all begins,” Levine said. “This show taps into that shared experience with a mix of nostalgia, chaos, and genuine connection. It’s funny because it’s true—and hopefully, it’s where a few people actually find something real.”

When it comes to Jewish life, two forces loom large: matchmakers and food. Manischewitz Matchmakers brings them together in one unforgettable moment.

Each episode combines the timeless art of matchmaking with the drama of modern dating shows—only this time, it’s all happening camp-side.

• 22 contestants (11 men, 11 women)
• Multiple rounds of matchmaking challenges
• Four couples emerge
• One couple is crowned the “Most Couply Couple”

The Prize

The winning pair receives the ultimate first-date starter pack:

• A Manischewitz “Summer of Love” box filled with food, merch, and entertainment
• A shot at finding a meaningful relationship
• And yes… an Instagram tag (because love deserves a little social proof)
• Fame – the show will air on Youtube, TikTok, Manischewitz Social channels and website to coincide with

Key Dates

• May 20, 2026 – Casting announcement & website goes live
• June 3, 2026 – Submission window closes
• June 4–6, 2026 – Contestant notifications
• June 10, 2026 – Taping
• July 27, 2026 – Show release on YouTube, TikTok, social media and more