(New York, July 6, 2020)—Today, The Metropolitan Museum of Art in New York announced the launch of its global licensing program with the appointments of Beanstalk as the Museum’s U.S. and Japan licensing agency and WildBrain CPLG as its agency for Europe, the Middle East, and Africa. Beanstalk and WildBrain CPLG join Alfilo, which has been the Museum’s agent for China since 2018. With these appointments, The Met will continue its mission to inspire and educate through the stories in its more than 1.5 million works of art spanning 5,000 years of culture from around the globe. The Met’s licensing revenue supports the Museum’s ongoing mission for the collection, study, conservation, and preservation of art.

“Imbued with the spirit of New York, The Metropolitan Museum of Art is the most dynamic and inspiring art museum in the world. With 5,000 years of art, knowledge, and ideas, and through its collection, scholarship, and programs, The Met offers endless ways to experience the wonders of art and make connections within the world’s cultural history,” says Lisa Silverman Meyers, Global Head of Licensing and Partnerships at The Metropolitan Museum of Art. “In furthering our mission to contribute to a deeper understanding of art and make our collection accessible to all people, we aim to collaborate with partners that share our passion for finding narratives and celebrating creativity. We are thrilled to be working with Beanstalk, WildBrain CPLG, and Alfilo—agencies that embody the thoughtfulness and licensing expertise that make them ideal partners for The Met.”

The Museum will be pursuing opportunities in a range of diverse categories, including home and décor, gifting, trade textiles and furnishings, accessories, gifts, paper goods, apparel, beauty and personal care, publishing, and more.

Since its opening in 1870, The Metropolitan Museum of Art has had a long history of working with some of the most well-known brands in the world. It has always been a part of the museum’s mission to inspire brands and consumers with its vast collection of artworks. More recently, in 2018, the Museum appointed Alfilo as its Chinese licensing agent, which has launched digital flagships for The Met on TMall and JD.com, featuring collaborations with leading brands including Perfect Diary, Pocky, and Tempo. The Met and Alfilo plan to announce a robust series of licensing deals timed to key shopping holidays in the coming months.

To learn more about The Met’s licensing efforts and IP, or to contact a representative, email licensing@metmuseum.org.

About The Metropolitan Museum of Art
The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. Since it was founded in 1870, the Museum has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in The Met’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.

About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers, and retailers creatively find ways to strengthen their relationship with their most important stakeholder-the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About WildBrain CPLG

WildBrain CPLG is one of the world’s leading entertainment, sport, and brand licensing agencies, with offices in the U.K., Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece, and Turkey, Russia, the Middle East, and the U.S. With more than 45 years of experience in the licensing industry, WildBrain CPLG provides each of its clients with dedicated licensing and marketing industry professionals and a fully integrated product development, legal, and accounting service. WildBrain CPLG believes that collaboration is about clarity, openness, and trust, and is widely known for its no-nonsense, straightforward approach-Expert Common Sense. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

About Alfilo

Alfilo Brands is a leading IP licensee and retailer that holds exclusive rights to many of the world’s finest art and cultural properties, such as The Metropolitan Museum of Art, The British Museum, The Victoria and Albert Museum, Museum of Fine Arts Boston, The National Gallery, and BBC Earth. Leveraging the latest global fashion and lifestyle trends, Alfilo Brands carefully selects museum artifacts to develop IP themes and libraries based on these insights. These assets allow retail partners to create unique products that are attractive and aspirational to consumers. Alfilo Brands has cooperated with leading players in a range of industries such as Amazon Kindle, Nestle, Ferrero, Xiaomi, and L’Oreal, as well as top commercial real estate companies in China, such as Shanghai Xintiandi, Shenzhen Ping An Financial Center. Meanwhile, Alfilo Brands has established strategic partnership with Alibaba and JD.com. Museum flagship stores were opened in TMall and JD.com.