The Royal Horticultural Society (RHS) has announced the launch this month of a new range of toiletries called Home Grown from RHS licensee Heathcote & Ivory, a leading British beauty and fine toiletries company.

Described as a vegan-friendly beauty and wellness collection inspired by the wellbeing benefits of growing vegetables, herbs and flowers at home, the RHS Home Grown range includes: a 100ml Hand Cream and Twist Key; a Care For Hands Gift Set; Scented Soothing Oat Soap on a Dish; Hand Essentials with 2 x 30ml Hand Creams & 15ml Moisturising Antibacterial Hand Spray; Uplifting Hand Wash; Moisturising Antibacterial Hand Gel; Intense Shea Butter Hand Cream; Herbal Bath Salts; and Washing Up Gloves & Hand Cream Set. The soaps are offered with a ceramic soap dish.

The Heathcote & Ivory RHS Home Grown range is available from the 10th of March at RHS shops, Heathcote-ivory.com, leading garden centres, and rhsshop.co.uk.

Not only are the ingredients in the range inspired by nature’s home-grown gifts such as carrot seed oil, beetroot extract and pumpkin extract, but both the ingredients and the packaging reflect the focus of the partners in this agreement on sustainability and environmentally friendly messaging.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make stunning use of beautiful designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

The toiletries are expected to appeal to a wide range of consumers, in particular those with an interest in gardens. But the ‘at home’ appeal of the collection goes even further, covering not just gardens but allotments, balconies and even windowsills; this is an inclusive range for all those who love gardening, wherever they may grow their vegetables, herbs and flowers.

The range is also expected to enjoy a strong response from lovers of elegant interiors, stylish modern living, and botanical-inspired beauty and toiletries, as well as gift buyers of all ages.

Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.

The RHS Home Grown collection is the latest range in the very successful RHS partnership with Heathcote & Ivory that launched in spring 2019 with the Flower Blooms Daisy Garland and Tender Palm toiletry ranges. Trellis, the third release in the RHS Flower Blooms series, launched in the autumn of the same year, while the most recent in the series was RHS Flower Blooms Lavender Garden, which launched in the spring of 2020.

Denis Aaronson, Managing Director, Heathcote & Ivory, says: “We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home.”

Lesley Aaronson, Creative Director, Heathcote & Ivory, adds: “The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colours and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership.”

Shereen Llewellin, Licensing Executive, RHS, says: “Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing. It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.”

About the RHS

The Royal Horticultural Society, the world’s leading gardening charity, was founded in 1804 by Sir Joseph Banks and John Wedgwood. Our vision is to enrich everyone’s life through plants and make the UK a greener and more beautiful place. This aspiration underpins all that we do, from inspirational gardens and shows, through our scientific research, to our education and community programmes such as the Campaign for School Gardening and Britain in Bloom. We produce key publications, hold a world-class collection of horticultural books and botanical art, and sell the very best plants and gardening gifts.

The RHS is fundraising £40m to transform our gardens, outreach and education facilities, which includes redeveloping our flagship RHS Garden Wisley and opening a new garden, RHS Garden Bridgewater, in 2021. We are solely funded by our members, visitors and supporters. For more information visit www.rhs.org.uk.