The Original Mystery Squishy Dumplings, RMS’s fast-growing collectible brand, has secured Bioworld as its first international licensee, marking a major step in the brand’s expansion beyond the toy aisle.

Known for their signature squishy feel and collectible characters, The Original Viral Mystery Squishy Dumplings have quickly built a fanbase around the world, creating a strong foundation to extend the brand into new categories and markets.

As a leading global manufacturer of lifestyle licensed apparel and accessories, Bioworld specializes in translating fan-favorite brands into products consumers can wear, carry and bring into their everyday lives. That expertise makes them a natural partner as Mystery Dumplings evolves from a viral collectible into a broader lifestyle brand.

Through the partnership, Bioworld will bring the world of Mystery Dumplings to life across the UK and Europe through daywear, nightwear, footwear, bags and backpacks, accessories and homewares, with products beginning to launch in Q4 2026.

The collection will extend the personalities and playful appeal of the Mystery Dumplings characters, giving fans new ways to experience the brand.

This is just the beginning, with more partnerships, categories and markets on the horizon for The Original Viral Mystery Squishy Dumplings.

The deal was brokered by Earthbound Brands in partnership with its EMEA partner, Maximum Licensing.

For licensing opportunities, contact Earthbound Brands.

About Earthbound Brands   
Earthbound Brands is a leader in licensing, product, and design services. With more than 25 years of expertise, Earthbound Brands partners with top retailers and world-renowned brands to extend their reach through strategic brand extensions, innovative product design and development, and brand identity and creative services. By connecting iconic brands with best-in-class partners, Earthbound Brands drives brand growth on a global scale. Learn more at www.earthboundbrands.com.

About RMS
At RMS USA, we believe in making the coolest kids’ toys. Period. From Arts & Crafts to STEM toys and plush friends, we offer something special for every child. Find our wide range of toys across all major retailers.

About Bioworld
Bioworld is a leading global provider of lifestyle and pop culture products, with more than 25 years of experience in licensed merchandise. Bioworld develops apparel, accessories and homewares that connect fans with their favourite brands, combining industry expertise with a global network spanning design, manufacturing and distribution. Bioworld works to elevate brands and retail partners to bring these products to consumers worldwide. For more information, visit www.bioworldmerch.com.