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The Wiggles Ready Licensing Expansion

IL0305wigglesphotoRiley Blake Designs’ Wiggles Quilt

With a North American tour slated for late July, The Wiggles are expanding their licensing program, having signed WowWee as its first master toy licensee in six years.

The Wiggles’ 30-stop “Wiggles Fun Tour” runs from July 27 in Seattle through Sept. 5 in Boston, more than doubling the number of stops from a year ago, while WowWee adds plush and other products by year-end.

The program will build on a series of licensing deals struck a year ago with TCG Toys (games and puzzles), which will launch through Toys R Us Canada and Walmart Canada in August, and Riley Blake Designs (fabric) .  Barnes and Noble will continue an exclusive toy program started last year with licensee Fun 2 Play and expand into books with Trafalgar.

A new Wiggles TV series, “The Wiggles World” — the first since 2015 — is in production and will be released by 2020. Universal Kids and Hulu carry the earlier series in the U.S., while Netflix and Treehouse TV have them in Canada.

Contact:

The Wiggles, Paul Field, Managing Dir., +61 2 9839 3391, pfield@thewiggles.com.au

 

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