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The Wiggles Ready Licensing Expansion

IL0305wigglesphotoRiley Blake Designs’ Wiggles Quilt

With a North American tour slated for late July, The Wiggles are expanding their licensing program, having signed WowWee as its first master toy licensee in six years.

The Wiggles’ 30-stop “Wiggles Fun Tour” runs from July 27 in Seattle through Sept. 5 in Boston, more than doubling the number of stops from a year ago, while WowWee adds plush and other products by year-end.

The program will build on a series of licensing deals struck a year ago with TCG Toys (games and puzzles), which will launch through Toys R Us Canada and Walmart Canada in August, and Riley Blake Designs (fabric) .  Barnes and Noble will continue an exclusive toy program started last year with licensee Fun 2 Play and expand into books with Trafalgar.

A new Wiggles TV series, “The Wiggles World” — the first since 2015 — is in production and will be released by 2020. Universal Kids and Hulu carry the earlier series in the U.S., while Netflix and Treehouse TV have them in Canada.


The Wiggles, Paul Field, Managing Dir., +61 2 9839 3391,


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