Total Video Game Industry Spending Rises 10% in September

NPD Licensing international

Port Washington, NY — Consumer spending across video game hardware, content and accessories reached $4.3 billion in September 2020, a 10 percent increase when compared to a year ago. Mobile, hardware, and accessories were among the largest growth segments. Year-to-date spending totaled $33.7 billion, 21 percent higher than the same time period in 2019.

Full-Game Dollar Sales Spotlight (Excludes Post-Launch Spending)

Marvel’s Avengers was the best-selling title of September. Launch month dollar sales of Marvel’s Avengers were the 2nd highest for any superhero game in U.S. history, trailing only Marvel’s Spider-Man. Marvel’s Avengers debuted as the #7 best-selling game of 2020 year to date.

Super Mario 3D All-Stars was the 2nd best-selling game of September, and ranked as the #10 best-selling game of 2020 year to date. Super Mario 3D All-Stars generated the 2nd highest launch month for physical dollar sales of any 2020 release, trailing only Animal Crossing: New Horizons.

Super Mario 3D All-Stars launch month physical dollar sales rank as the 6th biggest for a Nintendo-published title in U.S. history. Super Mario 3D All-Stars trails only Super Smash Bros. Ultimate, Super Smash Bros. Brawl, Animal Crossing: New Horizons, The Legend of Zelda: Breath of the Wild, and Pokemon Stadium in physical launch month dollar sales.

Tony Hawk’s Pro Skater 1 + 2 was the 4th best-selling game in September. The release achieved the highest launch month dollar sales of any title in Tony Hawk franchise history, surpassing Tony Hawk’s Underground 2, which originally launched in October 2004.

Crusader Kings III was the 7th best-selling game of September. With just one month of sales, Crusader Kings III ranks as the best-selling release in franchise history. The title also experienced the highest launch month dollar sales of any title published by Paradox Interactive.


September 2020 video game hardware spending reached $277 million, a 15 percent increase when compared to a year ago. Growth in sales of Nintendo Switch offset declines of other console platforms. Nintendo Switch was the best-selling console during September in both dollars and units.

Year-to-date spending on hardware has increased 22 percent when compared to a year ago, to $2.3 billion.


Spending on accessories reached a September record $191 million, gaining 30 percent when compared to a year ago. Year-to-date spending has increased 26 percent, to an all-time high of $1.6 billion.

Gamepad and Headset/Headphone spending each set new September and year-to-date U.S. sales records.

The Xbox Elite Series 2 Wireless Controller was the best-selling accessory of both September and year-to-date (dollar sales).

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  • Translation provided by Google Translate, please pardon any shortcomings