Tribute Book Deadline Approaching!

Each June at the LIMA Licensing Excellence Awards, we honor our esteemed colleagues nominated for the Licensing Hall of Fame and thank all those who support our efforts on behalf of the Children’s Brain Tumor Foundation (CBTF).

In 2015, these two focuses are more closely linked than ever, as our Hall of Fame inductee is the remarkable Cheryl Stoebenau.  As President of CAS Marketing, Cheryl is one of the industry’s leading consultants as well as a valuable licensing resource and mentor.  She also happens to be the leader of LIMA’s Charity Committee, under whose direction we have raised nearly $5 million for CBTF since 2008. Our campaign continues this year as we call on our industry to “Be Super to a Hero” – to help us through your generosity and to provide a better tomorrow for brave children battling cancer.  The LIMA Charity Committee has set a goal to raise $1 million this year for the Children’s Brain Tumor Tissue Consortium.  The doctors involved in this collaborative, groundbreaking research are working toward a cure – and we, the licensing community, are making it possible.  One hundred percent of the money donated goes directly to this vital research!

To raise $1 million in Cheryl’s induction year would truly be a nod to her leadership on behalf of licensing and these young heroes.  Please help us reach our goal by reserving an ad in this year’s Awards Ceremony Program, paying tribute to Cheryl, our work with CBTF and/or the Licensing Awards nominees.  You may secure your ad by:

filling out the online ad reservation   
downloading the form and returning to LIMA

The reservation deadline is April 24 and artwork is due on May 1. If you have any questions, please contact Christina Jordan at

Save the date, June 9, 2015 – during Licensing Expo in Las Vegas — to celebrate all that our industry does, all it strives for and all it stands for!

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