Hong Kong, April 20th, 2022 – Popeye the Sailor Man is partnering with UNDONE, the world’s leading custom watch brand and MADworld to release a specialized NFT collection across Asia. The POPEYE METAVERSE MADNESS tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The program will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of Algorithmically Generated NFTs. The deal was brokered by MEDIALINK, local agent of King Features’, Popeye’s brand owner in China.

NFT Campaign Details

The POPEYE METAVERSE MADNESS campaign will consist of 4,000 POPEYE NFTs. Each NFT is priced at 0.15ETH on the first drop of 2000 Popeye NFTs. These NFTs will be sold in the form of MAD:BOXX blind boxes, which helps ensure random distribution of the NFTs across all three tiers creating a fair environment for all buyers to acquire the more exclusive product. The boxes will be revealed on a set date for all the holders.

Who is Running this NFT Project?

This project is jointly created by UNDONE x POPEYE and NFT platform MADworld. It is an officially licensed NFT program brokered by MEDIALINK on behalf of King Features who owns the Popeye brand globally.

When Can I Buy The First Drop?

The Whitelisted Mint date will be on May 18th, 2022. The Public Mint date will be on May 20th, 2022. Information regarding the whitelisting campaign, minting link, and scheduling will be released on a later official announcement.

Why Should I Buy It?

As the project progresses, there will be various games and upgrade plans in the future, including airdrops, exclusive physical perks, and even NFT staking.

What is the Gamification Structure?

To maintain the brand prestige and potential of each NFT, we have decided to present the differentiation in the form of creatives & metadata, which is coded into each NFT by the algorithm. This metadata will be critical in the future when Play to Earn mechanisms are introduced into the campaign.

About Popeye

Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip “The Thimble Theatre” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world.

About UNDONE

Established in 2014, UNDONE is the world’s leading bespoke wristwatch label, where premium watchmaking is about the individual. The team of industry veterans behind the company believe that watches go far beyond functional fashion – that watches tell stories. With their customizable, made- to- order timepieces, wearers become narrators. Every watch is unique, brought to life using traditional techniques and today’s technology; components are carefully curated, designs are developed in-house, and all products are tailor-made, tested, and true to the UNDONE philosophy: that individuality matters.

About MADworld — the Multiverse Artist Defender (MAD)

MADworld Limited offers an NFT Origination Platform and network implementing blockchain technology to defend artists, artwork, creators, and content as they all enter the untraversed multiverse. MADworld supports NFT minting to validate ownership and provenance of physical art, collectibles and products, and original content developed from live concerts, sporting events, artist battles, and other modes of creative expression. MADworld is designed to give creators complete control over their NFT strategy, supporting them with maximizing the income and impact from their intellectual property, in perpetuity.

About Medialink

Medialink Group Limited (2230.hk) is a leading distributor of third-party owned media content headquartered in Hong Kong with presence in China, Japan and SouthEast Asia. The Group has been engaging in the business of media content distribution for over 28 years, and also operates the brand licensing business.

Under the media content distribution business, the Group cooperates closely with media content licensors through entering into content distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films. Under the brand licensing business, the Group is involved in licensing of various rights in relation to brands owned by brand licensors including ‘merchandising rights’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.

About King Features

King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye ®, Cuphead, Flash Gordon™, The Phantom™, Hägar the

Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features produced The Cuphead Show! which is currently airing on Netflix. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including

the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.

For more information and updates about the Popeye NFT Collection, visit:

MADworld | Medialink | UNDONE | King Features Syndicate

For media inquiries and additional information, please contact:

Vivian Law lawvivian@medialink.com.hk