Universal Unveils New Consumer Products Opportunities for DreamWorks Animation’s Doozie’s Doghouse at Brand Licensing Europe 2026
LONDON – Universal is bringing the newest adventure for DreamWorks Animation’s phenomenally successful Gabby’s Dollhouse franchise to Brand Licensing Europe (BLE) 2026, unveiling new consumer products opportunities for the upcoming spin-off series DreamWorks Animation’s Doozie’s Doghouse.
While the series stands on its own, it remains deeply connected to the broader Gabby’s Dollhouse universe, with crossover appearances from Gabby and her cat-tastic friends and alongside visits from Doozie and the Doghouse crew. Fresh stories and new opportunities for play will build on the enormous global success of Gabby’s Dollhouse.
Since its debut in 2021, Gabby’s Dollhouse has become a global preschool phenomenon with more than 80 episodes and millions of fans around the world. It is currently Netflix’s fourth most-viewed series ever, while the franchise has developed into a powerhouse spanning consumer products, gaming, music, digital content and live experiences.
That popularity has translated into significant consumer products success. Spin Master’s Gabby’s Dollhousetoy range has been a standout performer, with the hero dollhouse selling out at launch and going on to sell more than 4 million dollhouses worldwide.
In 2026, Gabby’s world expanded with the opening of Universal Kids Resort in Frisco, Texas, where families can visit the Isle of Curiosity featuring DreamWorks Animation’s Gabby’s Dollhouse. The colorful land features Gabby’s Cat-Tastic Dance Party!, treats from Cakey’s Cupcakes and an expanded selection of Gabby’s Dollhouse merchandise at the flagship Universal Kids Resort Store.
Doozie’s Doghouse gives partners the opportunity to build on that proven foundation while adding something new. Where Gabby’s Dollhouse has captivated children with its magical cast of cat characters, Doozie introduces a new pack of puppy pals, tapping into children’s universal love of animals and pets. New characters, personalities and stories create fresh possibilities for products, collectability and imaginative play.
Fans first met Doozie and some of the Doozie Dogs in two crossover episodes in Gabby’s DollhouseSeason 14, which debuted on Netflix on September 14, before Doozie’s Doghouse makes its standalone debut in November. The Season 14 trailer generated 4.8 million views in its first week, making it the biggest TV trailer launch in DreamWorks Animation history.
At BLE, Universal will showcase opportunities across toys alongside expansion into new categories, fashion and lifestyle. The sister relationship between Gabby and Doozie also creates opportunities for products and collections that connect both worlds.
Rafa Macias, Executive Vice President, Universal Consumer Products & Games said, “Gabby’s Dollhousehas given us incredibly strong foundations growing into a global franchise that kids love and partners have embraced. Now, with Doozie’s Doghouse, we’re building on that success and opening the door to an exciting new world. With a lovable new pack of pups, fresh play patterns and the strength of Gabby’s Dollhouse behind it, there’s huge potential for licensees and retailers to get creative across toys, fashion, lifestyle and beyond.”
The launch will be backed by the powerful global platform already established around Gabby’s Dollhouse. Alongside DreamWorks Animation and Netflix, a “Get to Know Doozie” campaign will span YouTube, Roblox, digital channels and field marketing, supported by social content, creator partnerships and live experiences.
Gabby remains at the heart of the franchise, with continued investment across content, products, gaming, digital and experiences. Doozie adds a new way for children to discover and engage with the universe, creating more characters, more stories, more ways to play and more opportunities for partners.
Universal will showcase Gabby’s Dollhouse and Doozie’s Doghouse at Brand Licensing Europe 2026, Stand A171.
About Universal Consumer Products & Games:
Universal Consumer Products & Games (UCPG) brings NBCUniversal’s iconic characters, stories and franchises into fans’ everyday lives through innovative consumer products, games and digital experiences. Working with world-class licensees, retailers and strategic partners around the globe, UCPG creates products and experiences across toys, collectibles, apparel, publishing, home, lifestyle, video games and emerging digital platforms. Its diverse portfolio includes beloved properties from Universal Pictures, Illumination, DreamWorks Animation, Focus Features, Peacock and NBC. UCPG is a line of business within Universal Destination & Experiences’ Franchise, Products & Partnerships team.
About GABBY’S DOLLHOUSE
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby’s Dollhouse!