Valero Enterprises Poised to Take Iconic Home Decor Brand, Kravet, Into New Categories And Expansive Brand Growth
Calabasas, CA – Valéro Enterprises, one of the top US branding firms, has entered into an exclusive agreement with Kravet Inc., taking the home furnishings brand into licensing for the first time.
The legendary Kravet brand has a 100 year reputation as being the ultimate “go to” for discerning customers seeking luxury design. From classic to whimsical, Kravet embodies the current trends with quality and excellence at the forefront.
Kravet’s well established brands have become synonymous with trusted and beloved home decor and a favorite of leading interior designers. The Kravet umbrella of brands includes Kravet, Lee Jofa, Brunschwig & Fils, Donghia, GP & J Baker, Mulberry Home and Threads.
Over the years, Kravet has also captured the imagination of customer’s by partnering with top designers including Calvin Klein, Diane von Furstenberg, Kate Spade New York, Echo, Nate Berkus, Lilly Pulitzer and Jonathan Adler. With over 40 showrooms in the US alone, Kravet brands have also created retail partnerships with top brick and mortar destinations including H&M, Mitchell Gold + Bob Williams and The Shade Store.
Susan Valéro, President and CEO of Valéro Enterprises states, “My team and I are so excited to have the opportunity to bring this celebrated brand into new lifestyle categories. The rich colors, themes and patterns in the Kravet brands lend themselves beautifully to a myriad of categories. We can’t wait to introduce these new categories to customers everywhere.”
Available categories include; Kitchen Textiles, Dinnerware, Glassware, Serveware, Tabletop, Bedding, Bath, Tiles, Flooring, Apparel, Footwear, Bags, Scarves, Headwear, Bridal and more.