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ViacomCBS Consumer Products Announces Leadership Team Promotions image

ViacomCBS Consumer Products Announces Leadership Team Promotions

Lourdes Arocho, Chris Groll, and Priya Mukhedkar Named Senior Vice President of Respective Divisions

NEW YORK – June 24, 2021 – ViacomCBS Consumer Products (VCP) today announced a series of promotions for key executives across the leadership team. These moves follow a period of success and growth in the consumer products division across the company’s biggest franchises including SpongeBob SquarePants, Blue’s Clues & You!, Star Trek, South Park, MTV and more across the ViacomCBS portfolio.

Lourdes Arocho has been promoted to Senior Vice President, Paramount Pictures Licensing, Global Games and Publishing for ViacomCBS Consumer Products, where she will lead the global strategies and partnerships for these businesses; Chris Groll is promoted to Senior Vice President, Consumer Products Design, ViacomCBS, a critical role in liaising with the creative community on brand extensions across all ViacomCBS franchises globally; and Priya Mukhedkar takes on the role of Senior Vice President, Packaged Goods, ViacomCBS Consumer Products, overseeing CPG in the U.S. and expanding her scope to include Global Promotions and all Seasonal & Celebrations businesses.

“I want to congratulate Lourdes, Chris, and Priya on their well-deserved promotions and the tremendous leadership that they have shown for their teams,” said Pam Kaufman, President, Global Consumer Products, ViacomCBS. “As they step into their new positions, these roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises.”

In her expanded role as Senior Vice President, Paramount Pictures Licensing, Global Games and Publishing, Lourdes will bring her strong industry relationships, strategic growth plans, and proven global partnership management to VCP’s gaming, publishing, and Paramount licensing programs. An accomplished executive in the licensing and consumer products industry, Lourdes has launched numerous successful partnerships, retail programs and products driving significant growth for the company’s biggest franchises. Lourdes is based in Los Angeles and reports to Pam Kaufman.

Chris Groll has been promoted to Senior Vice President, Consumer Products Design, ViacomCBS. In this new role, Chris will build on more than a decade of experience in consumer products design. Through his leadership, he has ensured that the Consumer Products organization is working with forward thinking, best in class designers that reflect current trends, while expanding perspectives on design at a global level. Chris will continue to oversee his expanding team, and play a key role working with the ViacomCBS content teams to translate the company’s top IP into innovative VCP brand extensions. He is based in New York reporting to David Chustz, Executive Vice President, Global Creative Group, ViacomCBS.

As Senior Vice President, Packaged Goods, ViacomCBS Consumer Products, Priya Mukhedkar will continue to oversee all CPG businesses in the U.S. and add global oversight of the Promotions and Seasonal business. Since joining ViacomCBS in 2018, Priya has built strategic alliances with major consumer products brands and is the driving force behind some of our most iconic partnerships. A proven strategic business leader, Priya enjoys building and inspiring teams to maximize business growth. Priya joined ViacomCBS from The Walt Disney Company where she was responsible for growing the Star Wars and Marvel consumer products business in several categories. She worked across Consumer Products Licensing, Disney Parks and Studios. Priya started her brand marketing career at General Mills. Based in Los Angeles, Priya reports to Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS.

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About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

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