Mountain View, CA + Palm Beach, FL — The platform built to scale creator IP into global consumer brands,Volt Factor, co-founded by entrepreneur and licensing executive Elan Freedman and former YouTube executive Lindsay Hampton, today announced its representation for culinary and lifestyle creators Kimmy’s Kreations, Owen Han and Ashley Yi. Volt Factor will develop and commercialize consumer product programs worldwide for all three, translating their highly engaged digital audiences into long-term omni-channel consumer brands.

The announcement follows Volt Factor’s May launch and first client partnerships, TheBurntPeanut, Alan Chikin Chow, and That’s Amazing, and marks the company’s public entry into the culinary creator category, one of the most commercially active corners of the creator economy. Together, Kimmy’s Kreations, Owen Han and Ashley Yi reach more than 30 million followers and subscribers across TikTok, Instagram, YouTube and other platforms, bringing distinct creative identities and strong licensing potential across food, kitchen, home, lifestyle, apparel and specialty consumer products.

“Nothing connects people like food.  It’s the one thing every human being shares – we’re built to crave it, to gather around it, to mark our lives by it,” said Freedman, Volt Factor’s CEO. “The best culinary creators sit at the center of that, shaping how millions of people cook, eat and live.  Kimberly, Owen, and Ashley have each earned that kind of trust – and trust like that is what enduring consumer brands are built on.”

“Creators are building culture in real time, and culinary creators are doing it in one of the most personal categories there is,” said Hampton, Volt Factor’s President. “Kimmy’s Kreations, Owen Han, and Ashley Yi each have a distinctive voice and loyal audience. We are excited to work alongside them and their teams to build product strategies that feel authentic to their brands and deliver real value to fans.”

Self-taught chef, entrepreneur, and Navy veteran Kimberly Nichols is a trailblazer in the culinary world, known for her vibrant personality, bold creations, and everyday dishes elevated with her signature “wow factor.” Kimmy’s Kreations blends Southern charm with New York flair, inspiring home cooks with approachable, crave-worthy recipes and an unmistakable family-first spirit. A 2024 inductee into BET’s inaugural Culture Class, Kimberly has built a passionate audience of more than 11 million followers across Instagram, TikTok, YouTube and Facebook. She has partnered with major brands including DAWN Powerwash, Finish, Johnsonville, Scrub Daddy, Char-Broil, Warner Bros., and FOX. As part of the brand’s continued expansion, Kimmy’s Kreations has signed a licensing deal with Warren James for a seasoning line, with Volt Factor also negotiating a new community program partnership.

Known to millions of fans as the “King of Sandwiches,” Owen Han is a chef and culinary content creator whose quick-cut, ASMR-style videos and inventive global flavor combinations have made him one of the most recognizable food creators online. Drawing inspiration from his Chinese and Italian heritage, Owen brings a global culinary perspective to content that is both highly watchable and deeply personal. Owen has built an audience of more than 7.9 million followers across Instagram, TikTok and YouTube, and has collaborated with brands including Coca-Cola, Nutella, Burger King, and Made In, and with cultural and culinary figures such as Gordon Ramsay, Giada De Laurentiis, Paris Hilton, Naomi Osaka and Devin Booker.

Los Angeles-born creator Ashley Yi, originally recognized for her entertaining food videos, has grown into a multifaceted creator known also for her lifestyle, beauty, and entertainment content, while maintaining a strong culinary identity and an audience that connects with her authenticity and personality. With over 11 million followers across Instagram, TikTok and YouTube, she has partnered with leading food, QSR, and lifestyle brands including McDonald’s, 7-Eleven, Applebee’s, Jack in the Box, Target, ULTA, Living Proof and SKIMS, and served as a creator host for the TikTok Red Carpet at the Emmys. Ashley recently signed a webstore deal with Event Merch, negotiated by Volt Factor, creating a direct-to-fan channel for products tied to her brand.

Volt Factor’s expansion into the culinary category reflects the company’s broader strategy of identifying creators with strong audience affinity, clear brand identity, and long-term licensing potential. By combining creator strategy, brand architecture and licensing execution, Volt Factor helps digital-native talent build scalable businesses across consumer products, content and brand partnerships.

Volt Factor is supported by a distinguished group of founding advisers, including Stephen Davis, former Chief Content Officer of Hasbro and President of Hasbro Studios & Consumer Products; Ken Black, former VP and Global Creative Director at Nike and co-founder of Nike SPARQ; Jim Lee, President and COO of Crunch Labs with prior leadership roles at Google and Cisco; and Ed Latessa, owner of The Latessa Corp., a seasoned operator and investor affiliated with Raptor Group, and having served advisory roles including Gap and AS Roma.

About the Co-Founders
Freedman is a pioneer in creator-economy licensing, having built some of the first major licensing programs for digital-native IP, including Dick Figures, Little Baby Bum, and Spy Ninjas, alongside franchise programs for WEBTOON, Feisty Pets, and Axe Cop. His expertise is rooted in a broader legacy—his family founded Surge Licensing, the master toy licensor behind the multi-billion-dollar franchise, Teenage Mutant Ninja Turtles. Additionally, Freedman co-founded Electric Monster Media, a YouTube channel roll-up, and Capacitor Media, an IP-focused finance company. With nearly two decades of experience, he has built a track record of commercializing both creator-led and legacy IP across retail, media, and venture ecosystems, consistently transforming culturally resonant properties into multi-platform consumer franchises. Hampton brings 14 years of experience at YouTube, where she served as Global Head of Creator Engagement. In that role, she managed some of the platform’s most important creators across fitness, entertainment, and lifestyle verticals and led platform-wide initiatives around creator retention and monetization. She built YouTube’s creator fitness vertical and was positioned at the center of the platform’s shift toward creator-led commercial businesses. Hampton brings an insider’s understanding of how creator audiences are built, what drives loyalty, and how to translate cultural momentum into commercial opportunity. 

About Volt Factor
Volt Factor is built on the belief that the creator economy is producing some of the most valuable intellectual property outside the legacy studio system, yet much of it remains commercially underdeveloped. Volt Factor provides the operational infrastructure required to turn creator-led ideas into global consumer brands. The company partners with high-growth creators to develop, commercialize, and grow their IP across consumer products, content, and brand ecosystems — integrating creator strategy, brand architecture, and licensing execution into a platform built for long-term enterprise value. For more information, please visit: www.voltfactor.com