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VP Racing Starts the Year Strong With New Slate of Licensees image

VP Racing Starts the Year Strong With New Slate of Licensees

San Antonio, TX  —  VP Racing Fuels, Inc. is proud to announce a lineup of new licensees for the brand’s merchandising program.

“VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, Director of Brand Management and Licensing at VP. “Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks.”

Pacific Swell Brands, VP Racing’s exclusive licensing agency, secured deals in a broad range of automotive and lifestyle products, including:

  • High-quality stainless steel wall art from Chrome Domz
  • Apparel and headwear from CPTN Apparel
  • Apparel and headwear for racetracks from Craton
  • Barware from Cymba
  • Decals from Decalcomania
  • Metal signs from Desperate Enterprises
  • Die-cast vehicle replicas in 1:18, 1:24, 1:43, and 1:64 scale, scale gas pumps, dioramas, shop tools, and vehicle lifts from Greenlight
  • Auto cargo management from Hoch Brands
  • Licensed paintings, prints, posters, and t-shirts from Kelly Telfer

These licensees join an established portfolio of VP licensees, including Castline for M2 Machines die-cast vehicles, Mattel for Hot Wheels and Matchbox die-cast vehicles, and Mr. Brands for auto accessories.

“We are very proud of the work we have done with VP Racing, “said Vivian Velasco, President of Pacific Swell Brands. “VP Racing is not only a great brand with wide recognition among fans of all motorsports, but they are also great partners to their licensees and support their efforts in bringing the products to fans.”

About VP Racing 

VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit

VP Racing Media Contact: Bob Merz, 832-244-6305 or

About Pacific Swell Brands

PacSwell is a full-service licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than an agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.

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