Legendary hot sauce brand, Tapatio, together with its exclusive licensing agency, Brand Central LLC, continue to expand the brand’s reach by launching six-packs of spicy tomato juice earlier this month in  at 2,000 of 4,756  U.S. Walmart stores and online. A Tapatio licensee is supplying the juice as an exclusive to Walmart for a period of time.

Tapatio Hot Sauce is an authentic Hispanic brand, founded and run but the Saavedra Family. Tapatio’s unique and craveable flavor helped the brand enter multiple food and beverage product categories that capitalize on the consumer trend for ethnic and spicy foods.

This new tomato juice joins Tapatio’s existing licensing program including Frito-Lay for Doritos, Starkist Tuna and Conagra for BIG’s sunflower seeds.

“We are thrilled with our new Tapatio spicy tomato juice and we are confident our fans and new consumers will make it a part of their everyday routine,” says Luis Saavedra, managing director, Tapatio.

In addition to launching a slew of new products, Brand Central will continue to drive growth for the brand seeking new partnerships in categories including fresh and frozen meals, condiments,  cheese, lifestyle merchandise and more