June 10, 2021

The Global Licensing Group, the licensing industry’s leading tradeshow organizer and publisher of License Global magazine, today announced the first round of exhibiting companies confirmed for Licensing Expo Virtual. Produced in partnership with industry trade association Licensing International, the virtual event, set to take place August 24-26, has already received confirmation from more than 100 exhibitors spanning a wide assortment of product categories ranging from Apparel, Character & Entertainment, Corporate Brands, Gaming & eSports, Publishing, to Security & Software. Among those exhibitors are Endemol Shine Group, IMG Worldwide, Crayola, Jazwares, Joester Loria Group, JPatton, Spin Master, MGM Studios, Pokémon Company International, Scholastic, Warner Bros. Consumer Products, WWE, and Yale.

Registration for North America’s most comprehensive virtual licensing showcase is open to visitors and press free of charge.

This year’s fully online format is strategically designed to spotlight the diverse array of brands participating in Licensing Expo Virtual and facilitate IP discovery. “We have combined our collection of learnings from our past virtual events with those born from partner and customer conversations in order to produce the most productive and impactful online event to date for the licensing community,” said Anna Knight, VP of Licensing, Informa Markets. “We could not be happier with the quality and breadth of the Expo’s exhibitor lineup thus far and look forward to sharing more big-name exhibitors as we approach the event in August.”

Knight continued: “Along with its virtual expo floor and searchable IP directory that offers attendees unfettered access to the world’s most innovative brands, Licensing Expo Virtual will also host educational and topical seminars with interactive elements, networking opportunities, curated matchmaking, and Digital Brand Roadshows, all produced with the same fundamental goal: accelerating licensee, retailer, and licensor connection.”

A selection of exhibitors to date includes:

Barry & Jason Games and Entertainment, Brainbase Inc., CAPCOM U.S.A., Crayola, Curtis, Cyber Group Studios, Dependable Solutions, Dimensional Branding Group, Epic Rights, Fruit of the Loom, Games Workshop, Inc., KOCCA, Line Friends, MGM Studios, OpSec Security, Peanuts Worldwide, Penske Media Corp (Billboard), Pokémon Company International, Scholastic, Spin Master Inc., The Brand Liaison, The Smiley Company, Viz Media, Warner Bros. Consumer Products, WestEnd Software, WWE, among others.

To view the official exhibitor list, please visit here.

Media Inquiries
Lauren Lloyd, PR Director
310-266-4792
LicensingPR@informa.com 

About Licensing Expo
Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand & Licensing Innovation Summits, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, License Global magazine, License Global Daily E-News, and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing’s definitive online resource.