New York Dec. 17, 2019 — WHP Global signed a new long-term master license in Mexico with lifestyle group IBV Licensing to market and distribute the Anne Klein brand across all approved channels of distribution.  IBV expects to launch its first line of women’s apparel, sportswear, home and accessories for Anne Klein in Mexico beginning in late Fall 2020.  Anne Klein exclusive retail stores are expected to open in Mexico by Fall 2021.
“As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem.  Today’s announcement of our expansion plans to Mexico follows our recent announcement of expansion to China, and we see further global growth opportunities in our future,” said Yehuda Shmidman, WHP Global Chairman and CEO. Shmidman added, “We are very much looking forward to working with the experienced team at IBV to bring Anne Klein to a new population of consumers.”
WHP acquired the Anne Klein brand in July 2019 and is focused on growing the fashion brand’s global reach through international expansion, new key product categories and by investing significantly in marketing, social media, and increasing brand engagement.  The company signed a master license deal in China with 7GEGE, recently announced an agreement with One Jeanswear Group to launch Anne Klein Jeans, and now has expanded into Mexico.