Toronto, Ontario — WildBrain CPLG is readying new retail activations and licensing collaborations spanning fashion, beauty, toys and collectibles, food and beverage and more to mark Teletubbies’ 30th anniversary.

“The Teletubbies are more than a beloved children’s brand. They represent a feeling that people of all ages instantly recognize: joy, play and human connection. That’s what makes the franchise such a compelling platform for partners. Whether through products, activations or cultural collaborations, we’re creating new ways for fans to experience the joy, warmth and connection that define the Teletubbies, all wrapped in a BIG HUG. As we head into the brand’s 30th anniversary, we’re delighted to welcome partners who share our belief that the world can always use a little more joy—and a lot more big hugs.”

Ben Peace, EVP Franchise, WildBrain

Following recent successful Asia Pacific activations including Korea’s National Museum of Modern and Contemporary Art, Starfield Balloon Festival and Gyeongju City takeover, as well as the launch of the WildBrain Garden retail destination in China, WildBrain continues to build momentum in the region with a new activation in Taiwan, where Pu Tai has launched the territory’s first-ever Teletubbies pop-up experience at Taipei’s Q Square, featuring immersive photo opportunities, character appearances and exclusive merchandise.

Teletubbies continues to expand across consumer products through a broad slate of licensing partnerships brokered by leading licensing agency WildBrain CPLG.

Building on recent collaborations with brands like sportswear company Diadora, Teletubbies continues to grow its fashion and accessories program. In the U.S. and Canada, a new agreement with Bull Airs will bring limited-edition capsule collections spanning apparel, accessories and footwear to fans, available for pre-sale later this year. Also in the region, Overlord Caps is set to launch a headwear collection in late 2026 perfect for Gen Z fans, while Whatever! Makes You Happy is set to launch a unique collection of bags, accessories and trinkets in spring 2027. Elsewhere, Funiglobal in Spain has renewed its line of Teletubbies dress-up costumes, and La Carpe in China has launched a kids’ clothing collaboration with additional products coming soon.

In toys and collectibles, Character Options is growing their successful Teletubbies line with new stylized plush and figurines, while also expanding beyond the U.K. into Pan-Europe. Additionally, in the U.S. and Canada, Kids Preferred will launch new stylized infant plush next year, while McFarlane Toys’ QMx brand will launch Teletubbies Q-Fig 3.5″ collectible figurines in 2027. The National Bobblehead Hall of Fame and Museum in the U.S. has also come on board for a line of collectible bobbleheads.

Following successful beauty collaborations with partners like Glisten Cosmetics, Trixie Cosmetics and MISSHA, Teletubbies has signed a new deal with Malaysia’s Glampick, who has launched a Teletubbies K-beauty program featuring brands such as AXIS-Y, Bano:Bagi, COSRX, Dr. Althea, EQQUALBERRY, ilso, NARD, Purito, SKINFOOD and SOME BY MI. Additionally, in the lifestyle category, FitPet in Korea has launched a line of pet accessories, while in food and beverage, a new promotional partnership with SMUCKER’S will let fans redeem special jam packages for collectible Teletubbies keychains across South Korea. ToySelect in Taiwan has also launched a series of Teletubbies phone cases, AirPods cases, MagSafe accessories and lifestyle tech products.

In retail and QSR, MINISO will expand its Teletubbies offering with new global SKUs, while in China, renowned hot pot chain Haidilao has come on board for a Teletubbies collaboration launching in October 2026.