HONG KONG – Licensing International Greater China and Southeast Asia is proud to unveil the winners of the prestigious Licensing International Asian Awards, dedicated to recognizing outstanding achievements in the Asian licensing markets. As an important concurrent event of the 2024 Hong Kong International Licensing Show, the award ceremony was held at Hong Kong Convention and Exhibition Centre.

This year, the 11th edition of the award program which started in 2013, we’ve seen a record high of 340 entries, that’s a 15% increase compared to 2023. And 62 nominees were shortlisted across 12 categories by an experienced panel of industry leaders. Participating companies come from 12 different regions—including China, China Hong Kong, Japan, South Korea, Thailand, Singapore and so on.

“From emerging IPs to evergreen brands, and from homegrown properties to overseas offerings, the nominees for this year’s awards are truly impressive,” said Maura Regan, President of Licensing International. “The incredible work connects people with the brands they love, pushing the boundaries of our industry and creating something magical.”

Winners of the Licensing International Asian Awards 2024 are:

• Asian Property of the Year

Sanrio Characters – Sanrio Company, Ltd.

• Art/Design/Museum Property of the Year

Suzhou Museum – Suzhou Museum

• Corporate Brand/Lifestyle Property of the Year

Disney 100th Celebration – The Walt Disney Company (China) Limited

• Entertainment/Character/Digital Property of the Year

Miffy – Mercis bv

• The Newcomer Award

Namito – Shanghai Namito Management Company Limited

• Licensed Promotion of the Year

The Very Hungry Caterpillar McDonald’s Happy Meal® Toys – Penguin Random House LLC / McDonald’s Company (Japan), Ltd.

• Location-Based or Experiential Initiative of the Year

MONOPOLY DREAMS Melbourne Café – Hasbro, Inc. / MD Entertainment Pty Limited

• Licensee of the Year – Apparel/Footwear/Accessories

Li Ning (China) Sports Goods Co., Ltd. – Monsters University

• Licensee of the Year – Food & Beverage

Nissin Foods (H.K.) Co., Ltd. – Jujutsu Kaisen

• Licensee of the Year – Health & Beauty

L’Oréal (China) Co., Ltd. – Duckyo Friends

• Licensee of the Year – Housewares/Novelties

VIPO Global Limited – Miffy

• Licensee of the Year – Toys

TOP TOY Guangdong Cultural & Creative Co., Ltd. – Sanrio Characters