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WowWee and Gamefam Announce Partnership Geared at  Bringing the Metaverse to the Doll Aisle image

WowWee and Gamefam Announce Partnership Geared at Bringing the Metaverse to the Doll Aisle

New Twilight Daycare Dolls Provide IRL Play; Scan Back into Hit Game as Exclusive Characters

Montreal, Canada – WowWee, a leading manufacturer of innovative consumer entertainment products, and Gamefam, the leading professional developer and publisher of games on Roblox, today announced a partnership to bring iconic characters and IP from the metaverse to life. With WowWee being known for their success in toys with Fingerlings, Baby Shark and most recently the Got2Glow Fairy Finder and My Squishy Little Dumplings, the first phase of this partnership will introduce physical dolls centered around one of Gamefam’s most popular games, Twilight Daycare.

As one of the top 15 games on the Roblox platform racking up over one billion minutes of gameplay per month, Twilight Daycare allows fans to play as babies, toddlers or caretaker in an immersive social roleplay world filled with experiences from feeding, to changing diapers, and playing with toys. Inspired by the babies in the game, WowWee and Gamefam will introduce a line of dolls that all scan back into the game, unlocking exclusive characters that players can play as and interact with.

“As a toymaker, it has been fascinating to see the evolution of the Roblox metaverse and its role in kids’ play and social interaction,” said Sydney Wiseman, Vice President of Brand Development & Creative Strategy at WowWee. “We knew that with the right partner we could merge the two worlds and create exciting toys that can also be brought into the metaverse. We’re thrilled to kick off this partnership with Gamefam, starting with such an iconic game like Twilight Daycare.”

This partnership is the first of its kind for both brands, aiming to merge WowWee’s strong suit of IRL play with Gamefam’s forte in virtual play. The Twilight Daycare-inspired doll line is the first of many ventures to come from the collaboration.

“As the Roblox metaverse becomes the center of kid’s entertainment and new toy business, we are thrilled to partner with WowWee; Sydney Wiseman and her team just get it,” said Joe Ferencz, founder and CEO of Gamefam. “They had an incredible vision for our marquee IP, Twilight Daycare, and we can’t wait to delight our tens of millions of fans with these adorable collectibles!”

The dolls will be hitting shelves and available for purchase in 2022. For more information on the line as it’s available please visit and follow along with us on Instagram and Facebook.

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  • Translation provided by Google Translate, please pardon any shortcomings