Yoki Fashion Partners with Authentic Brands Group to Introduce Lucky Brand Roller Skates
New York, NY – Yoki Fashion, a full-service company that designs, manufactures and distributes footwear, today announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and the owner of Lucky Brand.
Through the partnership, Yoki Fashion will design, produce and distribute Lucky Brand roller skates for men, women and children. The collection will be available at specialty retailers and online across the US, Canada and Mexico.
In 2020, Yoki Fashion launched skates as a new category in response to a roller skates shortage in the industry. Leveraging its established footprint and expertise in the fashion world, Yoki Fashion combines current trends with quality roller skate designs.
“Our goal is to provide customers with outstanding products to enjoy while creating memories,” said Kheder Mamrout, President at Yoki Fashion. “Utilizing bold logos, floral prints and washed denims that align with brand’s DNA, we created a line of roller skates that appeal to a broad range of consumers in order to bring the sport and hobby of roller skating to Lucky Brand audiences.”
“ABG’s partnership with Yoki Fashion further diversifies Lucky Brand’s expansive lifestyle offering, appealing to the skater community across generations.” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at ABG.
Lucky Brand roller skates will be available at select retailers and online at https://cosmic-skates.com/ as well as luckybrand.com this summer.
About Lucky Brand
Lucky Brand is a leading fashion designer and premium denim manufacturer. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand embodies the independent spirit and lifestyle of Southern California. The brand has approximately 200 retail locations across North America and is available in select department stores, independent boutiques and on luckybrand.com. Follow Lucky Brand on Instagram, Facebook and Twitter.
About Yoki
Yoki has been designing and supplying stores with high-end, high-quality women’s footwear for many years. Yoki has developed other well-known brands such as Cleopatra, Dollymix, and Western Girl over the last ten years. Yoki designs high-quality shoes that cater to the wants and needs of everyday women. The products are created with the most up-to-date fashions in mind and proudly shown in our stores in New York and Los Angeles C.A to assure complete customer pleasure.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, with offices around the world, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 5,500 freestanding stores and shop-in-shops around the world.