King Jr. Meal Promotion U.S. Launch Planned for March in Approximately 7,200 Burger King Restaurants

Santa Monica, CA  – Award-winning independent animation studio ZAG has partnered with Burger King on a global QSR promotion that features collectible premiums from the pop culture hit Miraculous – Tales of Ladybug and Cat Noir with purchase of a King Jr. Meal.  The announcement was made today by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

Zag’s global promotion with Burger King first launched internationally across Europe, Latin America, MENA, and Pacific Asia, on Jan 17, and in France on Jan 24. The U.S. is scheduled to launch on March 24, 2022, in approximately 7,200 participating Burger King restaurants.  The promotion features six branded premium items featuring characters from Miraculous – Tales of Ladybug and Cat Noir, including two Ladybug and Cat Noir eye masks, two character light-ups featuring Tikki and Phlagg, and two keepsake boxes, featuring Marinette and Adrian. Guests of Burger King will receive one premium item in each King Jr. Meal purchased while supplies last. Miraculous – Tales of Ladybug and Cat Noir will be featured on packaging, POP, and digital/TV ads.

“Our exclusive and first QSR program with Burger King restaurants worldwide offers a tremendous opportunity for ZAG to further the global awareness for Miraculous – Tales of Ladybug and Cat Noir, and gives our young fans around the globe another chance to engage with the brand as we head into a year of major growth with new products debuting at retail, a new season of the series in production, and the debut of our US$100+ million animated feature,” stated Julian Zag.

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family,

continues to be everyone’s favorite superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1].  Season four of the Miraculous™: Tales of Ladybug & Cat Noiranimated TV series started to roll out in over 120 countries across the globe during spring/summer 2021, and ZAG is currently in production on season five of the series.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 29 billion views on YouTube (authorized and user-generated content); and 200 million downloads of the official app. Over 200 million products have been sold during the past four years and retail sales have surpassed US$1B worldwide to date.   Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.

About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?  Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.

About ZAG
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghost Force (2021). Visionary director and composer Jeremy Zag founded the Zag Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. Based in Paris, the creative headquarters, known as the “ZAG Lab,” focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character.  https://www.zag.com