Zoobe Message Entertainment has appointed Naz Amarchi-Cuevas as its new CEO. Naz is the former head of global consumer products licensing for Rovio Entertainment and its incredibly successful Angry Birds franchise.
Zoobe is the leading character voice-messaging app for iOS and Android. Its core uniqueness is based on a patent-protected technology, which enables 3D animated characters to perform their fan’s voice messages, and it efficiently creates easy-to-share video clips.
The company is based in Berlin, Germany and is credited with being one of the first companies in this category to stir the up-and-coming startup capital of Europe. Since its launch, more than 200 million Zoobe video messages have been created worldwide. The international reach has led to major partnerships with companies such as Sony Pictures, Capcom, ZeptoLab, WWF, and more.
“The market is challenging but we have the technology to take animated characters to a new stage given voice is entering its golden era. Our approach allows fans a unique low barrier of entry into personalization and voice usage, two of the highest criteria for fans today, we believe we can create a social entertainment platform with digital snacks at the fingertips of millions of mobile users,” said Amarchi-Cuevas.
Giants like Whatsapp, Wechat, Snapchat and FB Messenger dominate the messaging category with over 4 billion users globally. “This makes it an important category for content creators and IP owners with fandom reach to integrate and create solutions,” said Martin Mecklenburg, COO of Zoobe Message Entertainment.
Under her stewardship, the Angry Birds franchise reported a cumulative $4 billion at retail and launched products for its classic brand as well as its mashups like Angry Birds Star Wars and Angry Birds Transformers. “Partnerships was a key fundamental in our strategy,” continued Amarchi-Cuevas, “I look forward to further bridging the entertainment and consumer products industry to the emerging technology space.”
Besides foundational organization and commercial strategy, Amarchi-Cuevas will be focusing on creating a roadmap of character-based new products and services based on the company’s core values: to create special digital moments as a tool to further deepen the loyalty between brands and fans.
More Information and links:
Homepage: www.zoobe.com
iTunes: itunes.apple.com/de/app/zoobe-3d-animierte-videobotschaft…
Google Play: g.co/play/zoobe
Zoobe Press Kit: https://db.tt/DAS9vgUH
naz.cuevas@zoobe.com
 
Press contact: Moritz Micalef, micalef@zoobe.com, +49 152 33702424