Exact Replica Miniature Collectibles from Marvel, Disney Princess, Pixar, Mickey & Friends, and Lucasfilm, To Debut in 5 Surprise Mini Brands: Disney Store Edition

Los Angeles, CA — Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition.  Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.

“The appeal of Mini Brands is truly a global phenomenon, with more than three billion views of surprise videos to date,” said Aneisha Vieira, Global Brand Director of ZURU. “There is no doubt the addition of rare Disney Store Exclusive Toys from Disney’s treasured portfolio of brands will take our collectible frenzy to new heights and make 5 Surprise Mini Brands: Disney Store Edition the ultimate collector’s item.”

With each 5 Surprise Mini Brands: Disney Store Edition, collectors, kids and Disney fans will experience the thrill of unwrapping, peeling and revealing five mini toys and toy store accessories, to recreate a tiny Disney Store of their own! The first Series features more than 70 minis, plus ultra-rare gold minis, including the likes of Marvel heroes Spider-Man Talking Action Figure including a Super Rare Gold, Iron Man Action Figure Marvel Toy Box and Captain America Shield, Star Wars C-3P0™-inspired Die Cast Figure and R2-D2™-inspired Talking Figure, and Pixar fan-favorites Woody Talking Action Figure, Buzz Lightyear Talking Action Figure including a Super Rare Gold and McQueen RC Car.

The line also includes Disney Princess like Disney Animators’ Edition Snow White and Belle Classic Doll as well as a selection from Mickey & Friends, and more.

Launching exclusively at Target in February 2022, 5 Surprise Mini Brands: Disney Store Edition are priced at $7.99 and designed for ages four and up.

Combining surprise unboxing, novelty collectibles and the perfect impulse price point, ZURU’s 5 Surprise is among the brands leading the charge in the explorative and other toys category. The category had the biggest dollar gain in the third quarter of 2021 according to NPD. CPG Giants including Build-A-Bear, Crayola, Hershey, Kraft Heinz, Nickelodeon, Unilever have partnered with the New Zealand-based toy company to miniaturize their iconic brands.

About ZURU®:
ZURU is a disruptive and award-winning company that designs, manufactures and markets top-selling toys and consumer products inspired by kids, imaginative play and innovation. Known for its agility, new-age manufacturing techniques and deliberate commitment to sustainability, ZURU is one of the fastest-growing toy companies in the world. The company that started in New Zealand and is now headquartered in Hong Kong, directly or indirectly employs more than 5,000 staff across 10 countries, and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O BalloonsTM, X-ShotTM, RainbocornsTM, Robo AliveTM, SmashersTM, 5 SurpriseTM, Pets AliveTM and Metal MachinesTM as well as through partnerships with entertainment properties, including Nickelodeon, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day. For more info, visit www.zuru.com, and follow on Facebook @ZURUToys, Twitter @ZURUToys and Instagram @ZURU.toys.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.