The LEGO Group and Formula 1 Forge New Licensing Deal
News…has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.” Emily Prazer, Chief Commercial Officer of Formula 1, said: “The…
…has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.” Emily Prazer, Chief Commercial Officer of Formula 1, said: “The…
…Consumer Products for EMEA and Asia Pacific, announced his retirement in 2024 after 33 years at the company. In the coming months, he will report to Oberschelp and work with…
…mobile commerce platform that helps them connect with their favorite new teams and golfers.” “TGL presented by Sofi will be a new way to experience golf, and Fanatics is a…
…Australia and New Zealand,” said Mi-Kyoung. “Their commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value. I look forward to leveraging…
Licensing Expo opened 2024 registration and announced several changes, including a new focus for day three, expanded hotel discounts, and a general admission fee of $50. Organized by Informa Markets’…
Entries for the Brand & Lifestyle Licensing Awards 2024 are now officially open – with the event returning to the Royal Lancaster London on Thursday 25 April 2024. Now in…
…late last year when Hasbro unveiled plans to lay off 1,100 workers over the next 18-24 months to combat continued “challenges” to the business, according to CEO Chris Cocks. “Growth…
…(Cobra Kai), and welcoming a roster of new IPs that will engage an entirely new generation of fans,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “No matter…
…and Founder, expressed her enthusiasm about the new partnerships, stating, “We are excited to develop the SCOUT brand beyond bags into stylish new lifestyle categories in home textiles, housewares, and…
…babies while entertaining the entire family. The news was shared today by Susan Brandt, President and CEO, Dr. Seuss Enterprises. This brand will include an entirely new merchandising program featuring…