Brands Stretch into New Categories
NewsBy Mark Seavy As the competition for consumer attention grows, brands are expanding their reach into new licensed categories (or revamping old ones) in an effort to connect with different…
By Mark Seavy As the competition for consumer attention grows, brands are expanding their reach into new licensed categories (or revamping old ones) in an effort to connect with different…
New York — Licensing International, the leading trade association for the global brand licensing industry, today announced the 2024 Hall of Fame inductees. The Hall of Fame and Rising Star…
…have put that audience at the heart of everything. I am extremely proud of this original commission and it is a true “for real life” moment.” Bluey Book Reads combines…
…and we’re excited to now offer Froot Loops as an icy, cool frozen beverage.” “We are delighted to partner with The ICEE Company on this new flavor,” said Laura Newman,…
…Brandar Consulting, LLC is committed to providing companies subject matter expertise in the areas of Brand Licensing, Market Research, Market Analysis, Brand Extension and Business Strategy. The firm specializes in…
…We hope to see you at the Park to welcome Peppa Pig, George Pig, Suzy Sheep, Rebecca Rabbit and their lovable companions to Germany. “Merlin has been a trusted partner…
…research insights in “Understanding Kids”, the ever-popular practical strand “The Art of…”, the CMC ”Inclusivity Now” panels which offer deep understanding of the routes to diversity and inclusion, and a…
September 15, 2024 – Los Angeles – Women in Toys, Licensing & Entertainment (WiT) is proud to announce its 2024 Wonder Women Winners, who were celebrated at the 19th annual…
…in our corporate transformation.” “We are thrilled to welcome Beyond, Inc. to the New York Stock Exchange,” said Lynn Martin, NYSE President. “Under its new name, Beyond, Inc. joins a…
…London Stationery Show) Baileys Best Licensed Fashion or Talent Brand (sponsored by Seminal) Sara Miller London Brand Licensing Ambassador of the Year 2024 (sponsored by Brandcomply.com/Octane 5) Louise French, SVP…