6 June 2014
Evolution Europe is proud to bring a new opportunity to the licensing industry in ‘Tooned by McLaren’. McLaren are an inspirational and winning British brand with over 50 years of history in motor racing and Tooned by McLaren will be their new line of children’s products.
McLaren is a recognised benchmark for a standard of excellence – high performance, efficiency, innovation, passion, dynamism and entertainment.  The new Tooned by McLaren range offers a unique opportunity to work with an acclaimed property that combines both driver & racing car, complemented by a host of enticing creative assets.
The Tooned by McLaren range will cover toys, wheeled, apparel, home furnishings, back-to-school, video games, Apps and 3D/4D rides which will enable McLaren to make their world class brand even more accessible to children aged 3+, families and F1 enthusiasts.
In order to differentiate from the range of collectors items in the market the Tooned by McLaren range will use the more child friendly assets from the successful ‘Tooned’ animated series, created by McLaren and Framestore, featuring the McLaren F1 racing team and set in and around the McLaren Technology Centre (MTC) where its cars are designed and tested. Tooned also airs on YouTube, enjoying over 2.3 million views and a strong social media following.
The Tooned by McLaren range will encompass the creation of fun, relevant and affordable products which will engage children and encourage shared family experiences whilst still retaining the essence of what McLaren is – a high-tech, high performance F1 racing team.
Please contact Natasha Dyson, VP of Licensing at Evolution Europe for further information. 0203-598-2850  Natasha@evomgt.co.uk