Alicom Signs as Agent of Purple Turtle at BLE 2014
14th October 2014, Bhopal, India: Aadarsh Pvt. Ltd., the people behind the iconic Purple Turtle have roped in Alicom Licensing to be their licensing partners in Nordic Region (Denmark, Finland, Iceland, Norway and Sweden at Brand Licensing Europe 2014.
Manish Rajoria, Director of Aadarsh Pvt. Ltd. said,
Originally introduced in 2012, Purple Turtle books have been published in USA, UK, Russia, Kazakhstan, Ukraine, Latvia, Estonia, Romania, Indonesia, Sir Lanka, Malaysia, China, and in six regional languages in India with over, 1 million copies published to date. Purple Turtle started as a children’s book imprint of Aadarsh Pvt. Ltd. which and was transformed to a gender neutral pre-school character for global audience. Looking at the amazing response, more than 100 books were launched at Frankfurt Book Fair, 2012.
An animated series of Purple Turtle (78 x 7 min, 3D HD) is in development, and features the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’.
Roland Lindholm, Managing Director/CEO of Alicom Licensing said, “We are proud to be representing such a innovative and forward thinking brand such a Purple Turtle. Research shows that kids in the Nordic region are moving on from toys to digital entertainment at an extremely early age. This is why we believe that Purple Turtle with the educational aspect will become a strong household brand in our market.”
Manish Rajoria said “We look forward to work with Roland & see Purple Turtle shine in Nordic Region”
About Aadarsh Pvt. Lltd.:
Established 25 years ago in 1989 Aadarsh is a media and entertainment company based in Central India specialising in children’s IP development.
About Alicom Licensing:
Alicom Licensing holds key partner meetings in order to discuss and set retail strategy in time for trade shows to create interest and consistence in building the properties. The categories and products in focus are defined and based on the brand platform and if necessary adapted and adjusted to local market needs, including consumer demands.
