21 January 2015

NEW YEAR, NEW EXHIBITORS

LICENSING EXPO RINGS IN 2015 WITH NEW ADDITIONS TO THE LINEUP

Santa Monica, Calif. – Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce an expanded list of new exhibitors for the New Year. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2015 show takes place on June 9-11 at the Mandalay Bay Convention Center, Las Vegas, NV. This year’s event will include more than 100 new exhibitors featuring stunning innovative layouts, exhibits, interactive displays and entertainment from top companies. More than 500 businesses will exhibit at the 2015 show, many with larger spaces to showcase their expanded brand portfolios. Complimentary registration for the expo is now live: www.licensingexpo.com/registerhere
New exhibitors highlighted in the 2015 lineup include: American Cancer Society®, American Mensa, AwesomenessTV, Blizzard Entertainment, artist and designer Debra Valencia, disTROLLER, Fatburger North America Inc., Harry Fox Agency, Maxim, Inc., National Wildlife Federation® and Nitro Circus Live, among other exceptional companies. These new exhibitors are just a few of the exciting additions and enhanced features visitors will enjoy at Licensing Expo who will join hundreds of returning exhibitors from 2014 including Coca-Cola, DreamWorks Animation, kathy ireland Worldwide, Mattel, Inc. and Skechers USA Inc.
Jessica Blue, Vice President, Licensing Expo: “Each of these unique companies is coming to Licensing Expo to find new partners in the marketplace. Our event features the who’s who of the $251 billion Licensing marketplace, building relationships and creating opportunities one introduction at a time on our show floor. If you’re in the licensing industry, you’re in Las Vegas at Licensing Expo in June.”
What some of our new exhibitors are saying about Licensing Expo:
John McGill, National Marketing Director, MENSA: “We have been attending the Expo for several years and found that there was a lot of interest in connecting with MENSA. With the recent increase that we are experiencing with brands wanting to partner with the ultimate name in Intelligence. It made sense for us to have a larger presence than simply attending. Needless to say we are excited to be exhibiting this year and look forward to exploring new opportunities!”
Jim Fielding, Global Head of Consumer Products and Retail, AwesomenessTV: “Licensing and merchandising provides a great way for our audience to engage with the AwesomenessTV brand in addition to creating new revenue streams for our digital native talent. As a next generation media company focused on teens, we are excited to be exhibiting at Licensing Expo for the first time.”
For 35 years Licensing Expo has connected the worlds’ most influential entertainment, character, fashion, art and corporate brand owners with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins. Millions of products across the world started life as a conversation at Licensing Expo, and this is where you can find the right partners to expand your business and create the relationships that will change your company forever.
 
UBM Advanstar 2501 Colorado Avenue Suite 280 Santa Monica, CA 90404
T: +1 310 857 7500 www.ubmadvanstar.com
 
Media Contact: Jannelle Grigsby, jgrigsby@advanstar.com, +1 310 857 9020
About Licensing Expo (www.licensingexpo.com)
Now in its 35th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character and Entertainment; Fashion and Lifestyle; Art and Design; Brands and Agents; Sourcing and Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by UBM Advanstar. and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). UBM Advanstar. also owns and operates License! Global magazine and Brand Licensing Europe.
About UBM Advanstar
UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Our market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.