Bhopal, 10th August 2015: Jasco Handicrafts Pvt. Ltd. to launch Purple Turtle baby Pillows & cushions in India under a license agreement with Aadarsh Pvt Ltd, an India-based IP development company. ​
Jasco Handicrafts Pvt. Ltd. (Dimpy Soft Toys) to produce a line of baby Pillows & cushions of ​ the company anchor’s property, Purple Turtle, (www.purpleturtle.com).
​Mr. ​Manish Rajoria, Director, Aadarsh Pvt Ltd., said “The Purple Turtle is gender neutral properties that stimulate a child’s mind. This deal permits us to expand the Purple Turtle growing popularity even further. Young audiences will now be able to enjoy many of Purple Turtle adventures through Baby cushions. Jasco Handicrafts Pvt. Ltd. is a leader in providing children with high quality Plush & Soft toys, a perfect partner to support our growing initiatives for the Purple Turtle brand.”
Originally introduced in 2012, the Purple Turtle books have been published in 27 countries including U.S.A., U.K., China and Russia & ​ in 6 regional languages in India with over 1 million copies published to date. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, better yet, a bit ‘out of his shell’ is in development.
Aadarsh Pvt. Ltd. is the owner of Brand “Purple Turtle” India’s first & True Indian Animated character that has gone global and created success stories in 27 countries and is mainly involved in IP creation, Publishing, Printing and Licensing services of Toons & Characters focused on kid’s genre.
Jasco Handicrafts Pvt. Ltd. provides the highest quality and novel designs in plush and stuff toys apart from cushions & Baby Pillows  Established in 1990, Jasco Handicrafts Pvt. Ltd. has created a niche for their products their entire range of stuff toys and children accessories is design to cater all age groups. We have done our utmost to create a fantastic plush collection for our customer’s expectations. Jasco Handicrafts Pvt. Ltd, was recently Awarded for its production and Innovation by National Productivity Council (Under MSME Ministry), for Its Contribution in Indian toy Industry.