The Perfetti van Melle group, through its French Licensing agency Stories, has partnered with the French car manufacturer Citroën on the occasion of a special edition launch of 1200 C1 MENTOS® cars. The car is also available with a convertible version.
The Citroën C1 Mentos® is a refreshing new series available in France as of last June 2016.
The C1 Mentos® car is distinguished by a roof sticker and red sunrise mirrors, a Grey Porcelain Interior Color Pack and floor mats. The equipment also adds the tachometer, heated door mirrors, a 4 HP audio system with steering wheel controls and Bluetooth.
Mentos® brings fun and freshness to this collaboration by offering a welcome Mentos® pack and a fresh touch in the Citroën dealers in France. Consumers will be delighted with surprising goodies and products to enjoy a true Mentos® experience inside the car!
The C1 Mentos® launch is supported by an advertising campaign developed for the occasion which involves digital, print, social media and in-store promotion. The campaign is all about the FRESH and FUN character of the Mentos® brand.
 
 
 
 
About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage aisles, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.
 
About Cirtroën:
Citroën is an international automotive brand with a core full-line range. A purveyor of optimism since 1919, the Brand stands apart through its creativity and boldness – values that it places at the service of its customers by devising fresh solutions to the challenges arising in each new era. Citroën today is reinventing itself with models placing a premium on design, comfort and technological intelligence and with a seamless and transparent customer experience, as illustrated by its online opinion site, Citroën Advisor. With 10,000 customer contact points and presence in over 90 countries, Citroën sold nearly 1.2 million vehicles in 2015. The Brand has also amassed eight Constructors’ titles in the WRC and won its second consecutive Constructors’ title in the FIA WTCC in 2015.