Webinar, 11/16:  What Kinds of Retail Data Should You Be Analyzing… And Why?

Presented by David Matsil, Enhanced Retail Solutions, this session will explore the options available for tracking sales of items and brands/properties and how to leverage that data to build brands and increase sales and profit.

Among the issues and challenges to be addressed are the nature of the data available today, what licensees and licensors should do with that data (including cross-referencing with other information – i.e. advertising, weather, demographics, location data) to better understand what’s going on, and how to make that analysis actionable.

This session will take place at 12:00pm Eastern.  Webinars are free to LIMA members – $200/per line for non-members.

REGISTER ONLINE