Licensing Expo Japan – Special Pre-Show Seminar Program
Taking Advantage of Character & Brand Licensing To
Strengthen Your Brand and Products Through Collaboration
UBM Japan, the organizer of Licensing Expo Japan and special show partner, LIMA Japan, will deliver a seminar program on licensing basics and its potential to two specific industry audiences on Wednesday 15th February at Tokyo Big Sight’s Conference Tower.
The seminars – one for marketing professionals and one for the health and beauty industry – will introduce the benefits of using licensing characters and brands on products and for services and promotions. Licensing is generally seen as a rather difficult-to-enter industry that focuses on the business of trading intellectual property rights. However, with a knowledge and grasp of licensing fundamentals, it is an industry that – with great ideas – provides ample business opportunities.
Collaboration is now a key business development method for companies. The purpose of this seminar program is to explain about licensing as one type of collaboration and to demonstrate how it can be readily implemented to grow a business. The program will be of interest to companies thinking of starting collaboration projects, those who haven’t considered it yet and also for anyone simply looking for new ideas to drive business sales. Various case studies will be presented from both the perspective of the brand owner (licensor) and the brand user (licensee) to illustrate how licensing can maintain and enhance brand value, and how it can make products more appealing and increase market share.
The seminars are outlined below and will be delivered in Japanese-language only.
For further information, please contact Mr. Hisazumi, Licensing Expo Japan Secretariat: Tel: +81-3-5296-1020 E-mail: info@licensingexpojapan.com
Seminar Program Details & Registration (Japanese-language only): https://www.ubmjapan-group.com/licensingexpo/seminar/
Outline
Program Title: Licensing Expo Japan – Special Pre-Show Seminar Program
Taking Advantage of Character & Brand Licensing To
Strengthen Your Brand and Products Through Collaboration
Date: Wednesday, 15th February 2017
Venue: Room 701, Conference Tower, Tokyo Big Sight Exhibition Center
3-11-1 Ariake, Koto-ku, Tokyo
http://www.bigsight.jp/services/floormap/
Capacity: 100 persons max. per seminar
Participation Fee: Free-of-charge
Organizers: UBM Japan, LIMA Japan
Session #1 – Seminar for Marketing Professionals
Title: “Marketing Strategies Through Licensing”
Time: 10:30 – 11:20 (Doors open: 10:15）
Speaker: Fumihiko “Pochi” Kusama, President, Brandog Co., Ltd. & Visiting Professor, Dept.of Intellectual Property Graduate School of Innovation Studies, Tokyo University of Science.
Recommended for: professionals in any business sector in management, marketing, public relations, sales promotion, product planning & development, sales planning & development
Session #2 – Seminar for Health & Beauty Business Sector
Title: “Using Licensing in the Health & Beauty Business”
Time: 13:30-14:20 (Doors open: 13:15)
Speaker: Kaori Taniguchi, General Manager, LIMA Japan
Recommended for: product and service-related manufacturers, service providers and retailers in the health and beauty industry sectors
Original news in Japanese: http://www.licensing.or.jp/20170107seminar/
