Amerex Pvt Limited Named Licensee for Small Appliances

32nd Licensee signed in $4 Billion Westinghouse Licensing Program

(New York, NY) February 6, 2017 – Today LMCA announced that Westinghouse signed an agreement for Amerex Pvt Limited of New Delhi, India to serve as the brand’s licensee for small electric appliances, including air fryers, blenders, coffee makers, electric kettles, grills, portable room heaters, irons, toasters, toaster ovens, juicers, rice cookers and sandwich makers.
LMCA, Westinghouse’s global licensing agent, orchestrated the deal.
Guatam Seth, director of Amerex commented, “Westinghouse is an iconic American brand that resonates with consumers in India. It signifies quality, value, technology and dependability.”
He added, “We are sure that our investment in the development of a high-end product line under the Westinghouse brand will generate significant returns for our company.”
Alan Kravetz, LMCA’s President & COO said, “We’re very excited that Amerex has chosen to partner with Westinghouse.  The license in this core category will to pave the way for a broad program of other Westinghouse products in India in the near future.”
Kravetz added, “This company is the 32nd added to the roster in the $4 billion Westinghouse licensing program.
About Amerex
Amerex India Private Limited is a Private incorporated company formed on 30 August 1968. It is classified as a Non-government company located in New Delhi, India. It has been a leader in India electronics for the past decades.

About Westinghouse

Westinghouse Electric Corporation, together with its licensee group, is a diversified international enterprise and purveyor of home appliances, electronics, lighting and power. Since 1886, Westinghouse has developed technology that transforms the human experience. Today, Westinghouse companies provide tried-and-true products as well as innovations that support evolving lifestyle trends and technology. WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of Westinghouse Electric Corporation. For more information, visit www.westinghouse.com.

About LMCA

LMCA is the leader in strategic brand extension licensing with a successful 30 year track record of helping the world’s largest brands expand their reach and create new revenue streams. As the only agency dedicated exclusively to brand extension licensing, LMCA’s licensing programs deliver more than $6.5 billion per year in licensed product retail sales across the US and around the world. LMCA’s global footprint brings international reach to top brands through offices in New York, Atlanta, and Shanghai and affiliates in Europe, India, the Middle East and Central / South America.
Contact: Margie Smith:  msmith@LMCA.net          212-265-7474 Ext. 200