The Brand Liaison featuring LaurDIY Brand

at Licensing Expo in Las Vegas May 23-24-25

April 24, 2017: Boulder, CO – PopSockets, a mobile-accessory lifestyle brand has teamed up with LaurDIY, the most popular DIY-obsessed YouTuber, to launch a collection of LaurDIY designed PopSockets supported by a fully integrated social media campaign.
Within hours of its launch, LaurDIY reached over 1 Million followers and sold thousands of units in the first 48 hours making this launch the most successful in PopSockets’ history. PopSockets are mobile accessories that expand to play a broad range of roles including grips, stands, headset-management systems and more. This collaboration marks PopSockets’ first line with LaurDIY and was developed for LaurDIY by her licensing agency, The Brand Liaison.
“I am so thrilled to be working with PopSockets, a brand that I have followed for quite some time and have been obsessed with since day 1,” says Lauren Riihimaki also known as LaurDIY. “It’s a dream to have designed this limited edition collection with them and to bring my own spin on a very fashion-forward, tech accessory. Being able to express my creativity through this partnership is super exciting.”
The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com. Each PopSocket retails for $15.
The LaurDIY PopSockets collaboration is the first of many LaurDIY licenses being developed by The Brand Liaison to further this powerful digital influencer brand. The Brand Liaison will also showcase LaurDIY licensing at Licensing Expo May 23-24-25 at the Mandalay Convention Center in Las Vegas, Booth E-154.

About PopSockets

Based in Boulder, Colorado, PopSockets designs, manufactures and sells innovative lifestyle products. Our flagship product, the PopSockets grip-stand, was invented by philosophy professor David Barnett in 2012, with the first one selling on PopSockets.com in 2014. The PopSocket is a collapsible grip and stand that provides secure one-hand holding for any mobile device. Its companion product, the PopClip mount, enables PopSockets users to mount their phones on their dashboards, bathroom mirrors, lockers and other surfaces for hands-free viewing. Customizable, re-positionable, and fun to pop, PopSockets grip-stands embody the company’s mission to merge function with self-expression.

About LaurDIY

Lauren Riihimaki, more famously known as LaurDIY, is a world renowned social influencer and YouTube sensation with over 10 million followers across all of her social media platforms. A lifestyle vlogger, Lauren’s specialty is DIY crafting—everything from fashion and accessories to beauty and home decor. She vlogs about clothes, school, relationships, her morning routine, workouts, seasonal snacks, organization, room décor and much more, and provides DIY ideas for each.  Lauren is also currently the face of Mudd Jeans and has worked with many notable brands including Disney, Proctor & Gamble, Starbucks and Duck Tape.  She has been featured on the Today Show, MTV, Seventeen Magazine and much more.

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com
 
Media Contacts
PopSockets: Allison Schmitz, allison@popsockets.com
LaurDIY: Mia Rose Wong, mia@advantagepr.com
 
The Brand Liaison Licensing Contact
LaurDIY: Laurie Smith, laurie@thebrandliaison.com