The first annual China Licensing Awards took place tonight in Shanghai, in conjunction with Licensing Expo China. Co-organized by LIMA and LEC, the Awards celebrate the original creativity, progress and excellence of China’s licensors, licensees, retailers and more.

And the winners are…

Best China Property
Super Wings – Alpha Group Co. Ltd.

Best Licensed Promotion
Angry Birds Movie – McDonald’s

Best Corporate Brand/Fashion/Lifestyle Program
Paul Frank – Saban Brands

Best Location-Based or Experiential Initiative
Goats Steps – Pleasant Goat and Big Big Wolf

Best Licensee
CBC Original Culture (Shanghai) Co. Ltd – Paul Frank

Best Character/Film/Television/Entertainment Property
Super Wings – Alpha Group Co. Ltd.

Best Retailer
TMALL.COM – Barbie