Link to the Article:
http://www.investors.com/news/management/leaders-and-success/jane-dr-quinn-seymour-nurtures-her-lifestyle-brand/
Legendary actress, and two-time Golden Globe winner, Jane Seymour is keeping herself very busy these days. In addition to wrapping up four feature films, pitching three new television series, and a documentary on the late Glen Campbell, Jane is also working on her ever-expanding licensing empire that has contributed to $70 Million estimated net worth.
Jane’s Open Hearts line for Kay Jewelers now has more than 400 products in more than 1,400 stores, as well as in another 1,000 owned by its parent company, Signet Jewelers (SIG), including Jared: The Galleria of Jewelry and Zales.
“Signet and Kay have been tremendous partners and I so enjoy the creative process of introducing tokens of love to everyone committed to leading an openhearted life,” she said.
On building her brand, potential brand partners are given a 28-page book which documents the value she can bring to any partnership or licensing deal (noting that she is known in the 150 countries where her films have been distributed, and her lifestyle and entertainment products have brought in retail sales of $5 billion).
“I’m not just putting my name on things; I design the image and then tell the story behind it, and authenticity is central to my brand,” Seymour said.
“People respond to Jane’s Open Hearts and Jane Seymour Design brands because her positive messages of universal love and generosity of spirit speak to everyone,” said Mark Matheny, founder of Licensing Matters Global, an international brand-management and licensing agency. “Her products are labors of love and she is personally involved, infusing each with meaning and her artistic flair, and she’s a consummate professional to work with. We also aim to reasonably price her products, consistent with her philosophy of inclusiveness.”