Do-It-Yourself Sensation and Youtuber, Lauren Riihimaki, More Famously Known as LaurDIY Sells Out Capsule Collection on Loungewear Site SleepRiot.com

New York, NY (November 20, 2017) – YouTuber and social media influencer Lauren Riihimaki, more famously known as LaurDIY, virtually sold out her first capsule collection on expressive sleepwear and loungewear e-tailer sleepriot.com. The much-anticipated limited-edition line, featuring four standout kawaii animal onesies, virtually sold out at a rate of one onesie per second.
Expressing her gratitude for her fans’ overwhelming response, LaurDIY states “I can’t believe how hard the #prettylittlelaur fam goes,” referencing the playful nickname she’s given her YouTube community. She followed this up by tweeting, “Remember that time #prettylittlelaur fam broke the internet for onesies!”
The onesies, which retail for $32.99, playfully celebrate pop-culture, creativity and individuality. LaurDIY sleepwear, which caters to the millennial and Gen Z girl, will be made available to major retailers for Fall/Holiday 2018 following an exclusive limited collection retail launch for holiday 2017 to be announced next week.
The LaurDIY Collection sold on sleepriot.com features:

• Unicorn Onesie –  A multi-colored onesie with a stuffed snout for the hood and a tufted mane on the back
• Narwhal Onesie – An ombré onesie with a stuffed horn on the hood and non-stuffed tail flipper on the back
• Panda Onesie – A black and white onesie designed with stuffed ears and pink heart cheek blushes
• Flamingo Onesie – A dual-pink onesie featuring stuffed beak and tufted hair on the hood and dark pink feather detailing on the sleeves

Sleep Riot

Sleep Riot creates sleepwear, loungewear and basics made for downtime but loved all the time. The collection includes essential anytime wear with style, comfort and leisure in mind, made for individuals with a youthful spirit. Sleep Riot is a registered trademark owned and produced by The Kersheh Group. The latest styles are currently available at SleepRiot.com.

LaurDIY

Lauren Riihimaki, more famously known as LaurDIY, is a world-renowned content creator and YouTube sensation with over 14.5 million followers across all her social media platforms. A lifestyle vlogger, Lauren’s specialty is DIY crafting—everything from fashion and accessories to beauty and home decor. She vlogs about clothes, relationships, her morning routine, workouts, seasonal snacks, organization, room décor and much more, and provides DIY ideas for each. Lauren just dropped a satirical video “DIY Queen” that hit #1 on iTunes. She is also currently the newest Fantana and has worked with many notable brands including Disney, Proctor & Gamble, Starbucks and MuddJeans. She recently won a StreamyAward for Lifestyle and has been featured on the Today Show, MTV, Seventeen Magazine and much more.

About The Kersheh Group

The Kersheh Group is a North American, vertically integrated designer, manufacturer and distributor of sleepwear, underwear and swimwear. The company’s diverse portfolio of quality brands includes Sleep Riot, Jelli Fish Kids, Jammin’ Jammies, Be Yourself, and Vayola Men. The Kersheh Group has trusted partnerships with premier licensors based on its ability to ensure brand integrity and dedication to superior quality, innovation and value. The company’s current partners include top studios and entertainment brands such as Disney, Mattel, Nickelodeon, Universal Studios, Warner Bros.and the National Hockey League.