Deal includes new digital media rollout with original short-form content incorporating the sought-after toys
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TORONTO, CANADA, February 14, 2018 – Nelvana Enterprises, the global licensing and merchandising arm of Corus Entertainment, today announced an exciting new partnership with global toy company ORB™ for the worldwide licensing rights to the incredibly popular Soft’n Slo Squishies™ brand.
In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with a multi-episode, original, short-form YouTube series incorporating the delightful slow-rise and ultra-soft Soft’n Slo Squishies™ toys. Additional licensing plans for the brand include apparel, sleepwear, accessories, novelty and gift, home décor, and publishing.
“Soft’n Slo Squishies™ has become a powerhouse of play, catching the attention of tweens, teens, and their families alike,” said Pam Westman, Head, Nelvana Enterprises. “With an impressive array of collectible and charming designs, we’re eager to bring this celebrated brand to audiences in fresh and dynamic ways.”
“We’re proud to partner with Nelvana to strengthen and amplify the Soft’n Slo Squishies™ brand,” said Mitra Rad, Brand Manager at ORB™. “Their vast experience in licensing, content creation, and digital platforms will take our brand to the next level for fans everywhere.”
Ultra-soft, slow rising, and collectible, Soft’N Slo Squishies™ are the latest trend to hit the toy market. The tactile toys are available in a variety of shapes, sizes, and designs, and create an entertaining transformation that’s different every time.