Leading influencer LaurDIY selects Mad Engine to create loungewear, apparel and accessories

Initial collections to be launched exclusively at Ardene Stores in Canada and at select US Retailers

March 26, 2018:  New York, NY:  Renowned social influencer Lauren Riihimaki, better known as LaurDIY, and Mad Engine, LLC, a leading manufacturer of licensed apparel and accessories, are proud to announce the launch of a new collection of branded LaurDIY apparel and accessory products inspired by the designs of the top YouTube superstar.  Under the new license agreement, Mad Engine will create a collection of loungewear, leggings, joggers, t-shirts, hoodies and other apparel and accessory items which reflect the comfy, cozy lifestyle that Lauren lives every day.  The LaurDIY/Mad Engine license was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.
“We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more ‘merch.’”  Explained Lauren Riihimaki.  “Mad Engine is a leader in their space and they have very strong design and production capabilities.  Their creative team has been incredible at interpreting my brand, designs and aesthetic.  I am so thrilled to be working with such a great company.”
The first LaurDIY collection from Mad Engine will be launched for fall 2018 exclusively at Ardene Stores in Canada and thereafter at selected US retailers.  All of the LaurDIY apparel and accessory products are designed with LaurDIY and will be featured in a series of videos and other promotions.
Mad Engine joins a roster of best-in-class licensing partners including Plaid, Mattel, Cousin, Incipio, The Kersheh Group and C.R. Gibson, as The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.  For more information on LaurDIY licensing, contact Laurie Smith of The Brand Liaison at Laurie@thebrandliaison.com