October 9, 2018- Beastmode, the fashion and lifestyle brand of Marshawn Lynch, and Selfridges will launch a pop-up shop in support of Marshawn’s big NFL football game on October 14th at Wembley Stadium.
Marshawn Lynch is the starting running back for the Oakland Raiders, and is presently within the top 10 rushing leaders in the NFL as of this past weekend. This is Marshawn’s 12th season in the NFL, and he is considered one of the most popular and charismatic personalities in American sports. He’s also one of the only professional athletes in North America to have his own successful lifestyle brand, with three (3) retail stores (Oakland, Seattle, and the recently opened Las Vegas location), and an e-commerce platform located at: www.beastmodeonline.com. BeastMode was Marshawn’s nickname as a young boy growing up playing football in Oakland, CA. He was a star player for his alma matter, University of California, Berkeley (“Cal”), and went on to a magnificent professional career with the Buffalo Bills, Seattle Seahawks, and most recently the Oakland Raiders. Marshawn established BeastMode as an apparel and lifestyle brand while playing for the Seattle Seahawks, where he led them to two consecutive Superbowl appearances in 2013 and 2014 (winning in 2013).
BeastMode is a brand featuring a mix of apparel and accessories, but also inclusive of training gloves, chocolate bars, sock, underwear, hats, and much more. BeastMode also has active licensing agreements with the NFL Players Association (NFLPA), Cal, and is the only brand to have a collaborative licensing arrangement in connection with the Oakland Raiders (whereby co-branded merchandise is produced and authorized by the NFL).   Marshawn arrives in London this coming weekend for the NFL’s UK opener against his former Seattle Seahawks team.
“I never could have dreamed a North Oakland kid like myself could have my own brand sittin’ right next to the big boys at a store as special as Selfridges. This game is very significant because fans from my current team and former team get a chance to support me” – Marshawn Lynch.
The BeastMode shop at Selfridges will be located on the 1st Floor and will be available from Friday October 12th. Prices start from £25.