New York, NY, October 15, 2018: Rita Hazan, Hollywood’s most sought after stylist, and “Hair Color Authority”  has selected The Brand Liaison to lead the Rita Hazan licensing program. Building on hair care and hair coloring products currently found at retailers including Sephora and HSN, The Brand Liaison will expand the existing Rita Hazan brand to include hair color, styling and beauty products bringing her 5th Aveune salon into consumer’s homes.
Rita Hazan’s styling has created a lasting impact on worldwide beauty trends creating iconic looks for celebrities including Beyonce, Jennifer Lopez, Mariah Carey, Jessic Simpson, Katy Perry, Taylor Swift, and even Madonna.
“Rita Hazan is the hair colorist to the stars.” Explained Brand Liaison President Steven Heller. “Now consumers across the country can have access to that red carpet look, not only for hair, but for all beauty trends. We are bringing her 5th Aveune salon into consumer’s homes.
The Brand Liaison will now seek new licensing partners in various hair, color and health and beauty categories that marry Rita Hazan’s red carpet ready attitude with affordable elegance.
“We looked at several agencies but The Brand Liaison really stood out,” explains Rita Hazan. “Their understanding of my brand and their road map for licensing strategies made selecting The Brand Liaison an easy decision.”
Believing women should not live by a list of “do’s and don’t’s” to maintain color, Rita Hazan, has used her expertise to create products for color-treated hair that will keep hair as healthy and radiant as the first day it was dyed. Created for dabblers to dye-hards of every age and with every hair type, Rita Hazan products blend advanced technology with natural ingredients.
To learn more about licensing for Rita Hazan, contact The Brand Liaison at 855-843-5424 or email Katey Gabrielson: Katey@thebrandliaison.com.