New York City (October 2018) – The Wildflower Group, (TWG), a multiaward-winning New York City-based licensing and branding agency, has been appointed by TUBAn Co., Ltd as its North American Licensing representative for its hugely popular animation series LARVA starring two adorable and hilarious larva. TWG has created a multi-tiered strategy that includes both a robust e-commerce launch for Q4 2018 followed by a comprehensive brick and mortar program for 2019. TWG will seek licensee partners across multiple categories including Toy, Apparel, Accessories, Publishing, Gaming, Back To School, Room Décor and Food & Beverage.
TWG has developed a multi-tiered strategy that includes both a robust emerce LARVA, a Korea-based animation property, has exploded around the world since its first episode in 2011. LARVA currently has approximately 4 million YouTube subscribers and more than 260 episodes. Featuring a variety of edgy but endearing CGI animated characters, the short episodes have limited to no dialogue and great comic action making it universal in its appeal. The first three LARVA series have been streaming on Netflix and YouTube and multiple global cable channels in over 120 countries.
This October, Netflix debuted an exclusive LARVA series called LARVA ISLAND that tells the story of the misadventures of two larvae and a host of characters living on an abandoned island. In addition to the new series, a feature length movie is in development for a 2019 release.
LARVA’s viewership numbers on YouTube have exploded with growth in 2018 exceeding 90 million views within the last 12 months in the US and close to 2 billion views worldwide since its launch. In addition, Larva has 42 billion views through media platforms in China.
“We’re thrilled to be working with TUBAn Co. on the LARVA brand,” said Michael Carlisle, Founder and Principal of TWG. “TUBAn Co. has created an animated series with limitless storylines, great characters and an audience that ranges in age from kids to teens and young adults. We’re excited to be launching the e-commerce program in time for this holiday season to meet the demand for product from LARVA’s millions of fans.”
Commonwealth Toy has signed on as LARVA’s first multi-territory partner for Plush Toys, Novelties and Plastic Collectibles. They will be launching their first products this Holiday season on a dedicated Larva Amazon store and exclusive Larva e-commerce store and will be expanding to specialty and mass retailers throughout 2019.
“We are very excited to be able to bring Larva products to the massive following they have around the world. The Buzz surrounding the brand is incredible,” says Alec Kessler, Executive Vice President of Commonwealth Toy & Novelty.