India-based-IP-development company Aadarsh Pvt. Ltd has inked a deal with leading animated entertainment company Cyber Group Studios to co-produce, distribute and licence, Purple Turtle, a brand new upcoming animated series inspired by the world-famous educational book of the same name and based on the leading preschool IP which has travelled across 25+ countries including Russia, China, US, UK. Cyber Group Studios is thrilled to partner with Aadarsh Pvt. Ltd and Telegael to bring Purple Turtle to Television and Digital Platforms worldwide and to handle Licensing, Merchandising and Publishing Globally except Asia and MENA but including China. Purple Turtle, one of the world’s leading pre-school IPs, first appeared in Frankfurt Book Fair in 2012. Within a couple of years, the jovial and optimistic characters received amazing response and the books encountered a huge success with several million copies published worldwide in multiple languages to date. This brand of international appeal has been commercialized in print and digital formats including animations, picture books, board books, story books, smart books with interactive features, talking books with point-and-read magic pen, apps, games etc The 52×7 minutes 2D HD preschool animated show Purple Turtle has been Directed by Swati Rajoria and Produced by Ankita Shrivastava. It is written by Emmy Award winning writers, including: Karl Geurs (Disney’s Jungle Book II, Winnie the Pooh, Strawberry Shortcake, Little People, My Little Pony,) and Dev Ross (Rainbow Ruby, Little People, Jakers!, Clifford the Big Red Dog). Purple Turtle, the series follows the adventures of the eponymous heroes and his friends: Roxy the Chameleon, Zing the Rabbit, Melody the Bird & Tadley the Bear. Together they love having fun and figuring things out. Through each episode, Purple Turtle and his friends encourage kids to explore, make choices, learn from their mistakes and make necessary decisions along the way, promoting self- determination and fostering independence. Manish Rajoria, Director of Aadarsh Pvt. Ltd, says: “We are very happy to have Cyber Group Studios come on board to co-produce, distribute worldwide outside India, Publish and Licence in a number of key territories our lovely IP Purple Turtle. We are confident that Purple Turtle will entertain and educate children all around the world!” Pierre Sissmann, Chairman and CEO of Cyber Group Studios, adds: “I have personally enjoyed reading to my grandchildren the Purple Turtle storybooks over the years as they bring educational stories full of tenderness in a joyous and brightful universe. I am thrilled to be part of the team that brings this great property to television thanks to the efforts of talented award authors and artists assembled around the world.” Paul Cummins – CEO – Telegael, comments: “Telegael is delighted to partner with Aadarsh and Cyber Group Studios to bring Purple Turtle to a global audience. I’ve been a big fan of the Purple Turtle books and am tremendously excited by the creative possibilities. It is wonderful to find such a lovely and appealing character which is already popular in books published in multiple countries.” ABOUT CYBER GROUP STUDIOS:
Cyber Group Studios is a French independent, multi-award-winning company which develops, produces and distributes its own- and third-party audiovisual productions and brands. The company focuses on content with strong global appeal targeted particularly to kids and families, namely with 3D CGI and 2D HD-animated productions (TV series and movies). Its mission is to bring the best quality entertainment to audiences produced by top creative talent and to develop breakthrough technologies to enhance its productions. The company also aims to collaborate with other top creators and producers to help them bring their creations to market with outstanding content distributed and marketed through Cyber Group Studios’ worldwide operation. Following the opening of a subsidiary in Los Angeles (USA) and Tourcoing (Hauts-de-France), Cyber Group Studios has created an interactive division aimed at developing games and interactive experiences on digital platforms (IOS, android) as well as on traditional console platforms (Sony PlayStation, Microsoft Xbox, Nintendo Switch and PC). You can check them out at www.cybergroupstudios.com and follow them on Instagram (@CyberGroupStudios), Twitter (@CyberGroupSDs) and Facebook (Cyber Group Studios). ABOUT AADARSH PVT LTD: Established in 1989, Aadarsh is an ISO 9001:2015 & FSC certified, media and entertainment company based in central India having interests in printing, publishing, IP development, licensing, pre-school franchising and entertainment for children. In 2012, the company launched its IP Purple Turtle which has continued to attract young audience (preschool and elementary school age-children) from around the world with 200 titles in its catalogue and over several millions copies of books sold to date. Purple Turtle books are supported by an extensive licensing campaign throughout China, US, UK, South Africa, Estonia, Latvia, Russia, Ukraine, Kazakhstan, Indonesia, Sri Lanka where the books are available in physical bookstores as well as major online shopping portals like Amazon (UK, USA and India), and Flipkart (India) etc. Visit us at www.PurpleTurtle.com and follow us on Instagram (@MyPurpleTurtle , (Facebook @MyPurpleTurtle) and Linkedin (@/company/PurpleTurtle) ABOUT TELEGAEL:
Established in 1988, Multi-Emmy Award-winning Telegael is one of Ireland’s leading film and animation studios producing animated and live action content for the international television market and for worldwide cinema release. Telegael has co-produced in excess of 1,000 hours of television programming, its projects have been distributed to over 150 countries and translated into more than 50 languages. Based in Galway, Telegael has coproduced TV series and feature films with partners in US, France, UK, Germany, Italy, Netherlands, Belgium, Spain, India, China, South Korea, Canada, Australia, Mexico and the Philippines. Broadcast partners include The Walt Disney Company, Netflix, Lionsgate, NBC Universal Sprout, BBC, Discovery, Cartoon Network, Nickelodeon, ZDF, Channel 5, KiKa, France Television, Hulu, SuperRTL, HBO, ABC Australia, RAI, ITV, RTE, TV3 and TG4. Recent co-productions include feature films Blinky Bill, Norm of the North, Captain Morten and the Spider Queen and Out of Innocence and TV series including Wissper, Llama Llama, Kulipari, YoYo, Drop Dead Weird and Jack Taylor. www.telegael.com