New York, NY, March 25, 2019:  Bill Blass Group Inc., has selected The Brand Liaison to lead licensing efforts for select licensing and exclusive retail programs.
Bill Blass is a true American couture designer, crafting styles for Hollywood celebrities and earning numerous awards and accolades including seven Coty Awards and the coveted FIT Lifetime Achievement Award.  Building upon his success in women’s couture, Bill Blass was the first designer to create a designer menswear collection.  For more than half of century, the Bill Blass name has been synonymous with luxury and American fashion.
“We are very focused on maintaining the rich history of the Bill Blass legacy as we seek to build the brand through our own distribution and select licensing programs.”  Explained Alex Trubetskoy, Senior Vice President of the Bill Blass Group.  “We selected the Brand Liaison as they share our strategy for selecting licensing partners and programs consistent with these goals.
“He is an American Icon!” Stated Steven Heller, President of The Brand Liaison. “We look forward to attracting licensing partners that will continue his legacy.”
The Brand Liaison will seek to secure best in class licensing partners for both mens and womens fashion at better tiers of distribution, department store, specialty and club. Interested partners should contact The Brand Liaison at Steven@thebrandliaison.com or www.TheBrandLiaison.com