Britannica Home Fashions launches a multi-product Rachael Hale collection chainwide and online at Bed Bath and Beyond, the brand’s first at a national chain since Jewel Branding & Licensing acquired it a year ago.

The line, which initially consists of 57 SKUs, features Hale’s animal images across hooded towels, reversible throws, door stops, spinner luggage, stainless steel water bottles and memory foam neck pillows. String lights and umbrellas will be added in the next few weeks.

Jewel Branding, which has been Hale’s licensing agent since 2008, bought the IP, including an archive of 3,000 images, from Dissero Brands last April. It signed a master license textile deal with Britannica last fall. Jewel, which has 65 licensees for Hale, recently added Agosin as an agent the brand in Chile and Peru.

Britannica also is a bedding licensee for California designer Tracy Porter’s Poetic Wanderlust brand, which Jewel also represents.

Contact:

Jewel Branding & Licensing, Ilana Wilensky, Pres., 404-698-3350, ilana@jewelbranding.com