Chupa Chups, the forever fun fashion brand, presents its latest collaboration with WHITE*, the Italian fashion label by Gianmario Stuppello.

He is an all-round artist who juxtaposes design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and original prints. His bold street style collections are exclusive to high end boutiques and available on the White official online store.

WHITE* has developed three amazing and special dresses that will be exhibited at the BLE fashion showcase, at entrance N5 of the show premises:

The CHUPA DRESS PLASTIC STYLE is a dress inspired by the wrapper of the lollipop. It’s a linear dress, but composed of different materials and prints, which reminds the artist of the architectural chaos of a crowded city. The CHUPA DRESS POP STYLE, a romantic dress where the logo becomes a bold eye catching but cute character: half flower half Chupa Chups, a monster that would kill to eat another lollipop. And the icing on the cake, the CHUPA CHUPS VICTORIAN DRESS. This is a pop surreal dress with an elegance that surprises pleasantly. It makes you think about the girls of the Victorian era and all this ostentatious elegance is taken down to earth by the exuberant and unmistaken logo of Chupa Chups.

As the designer puts it: “Chupa Chups’ colours and flavours help people to evade daily life. Colour has always triggered my fantasy, so I have viewed the simple iconic Chupa Chups shape and colours in a different dimension, combining the rich Victorian feminine style with the materials that shape our modern world.”

The result is a mesmerising fashion proposal that we invite visitors to explore. The collaboration will be presented by the artist itself at 12pm on Wednesday 2nd 2019, at the Chupa Chups’ fashion entrance, N5.

Don’t miss it!

ABOUT PERFETTI VAN MELLE GROUP:

The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents.

In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage aisles, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® and Big Babol®.

Chupa Chups®, the iconic lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program worldwide. The brand always finds new ways to transfer its fun essence and colour to an ever-expanding universe of lifestyle products and retail experiences. Chupa Chups intense flavor profile is ideal to develop exciting new products in the food aisles.

For further information, please visit: www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com.