Precious Moments Strengthens Doll Offerings with Addition of New Toy Licensee
NEW YORK (November 20, 2019) – Precious Moments, Inc. is pleased to announce Commonwealth Toy & Novelty Co., Inc. as its newest licensee. In a deal brokered by Spotlight Licensing and Brand Management, Commonwealth Toy & Novelty will produce Precious Moments branded baby dolls for nurturing play and figurines with play value. This latest extension of the time-honored brand builds upon its strong foundation in the children’s plush and collectible/gift doll categories and dovetails with its core collectible figurine business.
“Commonwealth is one of the best-known companies in the toy business and we are thrilled to have such a leader and innovative partner join our Precious Moments licensing program. We are very excited to be working with Commonwealth to introduce fun playthings to engage and entertain young children,” says Elisa McDermott, Vice President of Sales & Licensing for Precious Moments, Inc.
“We look forward to bringing the distinctive look and uplifting sentiment of Precious Moments characters to children’s play,” says Commonwealth Toy & Novelty Executive Vice President Alec Kessler.
Commonwealth’s first Precious Moments products are expected to reach retailers beginning in Q3 2020.
About Precious Moments
Precious Moments, Inc., headquartered in Carthage, Missouri, is the licensing division of Precious Moments Family of Companies. During its over 40-year history, Precious Moments has grown to become the world’s most recognized inspirational brand. Precious Moments licenses its brand to well-known consumer products companies. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers. Visit www.PreciousMoments.com for more information.
About Commonwealth Toy & Novelty Co., Inc.
Commonwealth Toy & Novelty is an acknowledged leader and trendsetter in the toy and novelty industry and is one of the oldest and most prominent companies. Founded in 1934, Commonwealth’s reputation for creative and innovative retail marketing and unparalleled design and manufacturing expertise has resulted in partnerships with every major international retailer.
About Spotlight Licensing
Spotlight Licensing and Brand Management, Inc. (spotlightlicensing.com) is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, Digital properties and Character Brands including BOO The World’s Cutest Dog, Call the Midwife, The Country Diary of an Edwardian Lady, Downton Abbey, ELMER, The Great British Baking Show, Imperial War Museums (IWM), The Last Kingdom, Little House on the Prairie, Precious Moments, and more.
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