Kakao Friends has announced its first official pop-up store in Europe, open now in London’s Hyde Park Winter Wonderland for the festive season. The Korean lifestyle brand features eight beloved characters derived from a series of emoticons on Korea’s leading messenger app, Kakao Talk.

The store will be located within Hyde Park Winter Wonderland’s ‘Santa Land’ for six weeks, highlighting an expansive range of 80 products from the new winter collection, as well as exclusive Christmas products. These include toys, plushes, body pillows, gloves, earmuffs, socks and slippers, as well as diverse lifestyle products such as humidifiers and mood lights.

Everyone’s favourite Kakao Friends character, Ryan, is dressed as Santa on the porch to welcome Londoners and tourists into the beautifully decorated Alpine hut-styled pop-up store. The store will be lit with turbo lights all around so it cannot be missed.

Managed and produced by IMG, Hyde Park Winter Wonderland is the UK’s leading Christmas-themed destination, featuring attractions including: the world’s largest transportable wheel, the UK’s biggest outdoor Ice Rink, the Magical Ice Kingdom, Paddington™ on Ice, Bar Ice, Zippos Circus, Cirque Berserk, and multiple restaurants and bars.