Milan, September 23 2011 — Planeta Junior Italia has signed with GALLOTTI S.r.l. for products with the brand Maya the Bee Classic version and new 3D version.
The company will develop the brand on a collection of colourful umbrellas. At the beginning Gallotti will use the images of Maya Classic and then they will launch a new collection with Maya 3D. The most famous Bee in the world is a classic among all the characters of the animation. Starred in three series of cartoons for 35 episodes each (Classic series), the adorable Maya provides quality entertainment with educational content (“edutainment”) for the whole family.
Maya the Bee has been on television for 30 years, the first issue dates back to 1979 on Rai 1 and is a successful international character which airs in over 120 countries worldwide.
Planeta Junior has signed an important deal with RAI to broadcast the animated 3D series Maya the Bee, which will be on air on Rai Due from 2012.
In Italy the new series will be in collaboration with Rai Fiction.
Suitable for an audience of children (target: 3-9 years), the series Maya the Bee in 3D (in the format 78×11’) has been produced by Studio100 Animation and co-produced by TF1 and ZDF.
Studio100’s partner for Spain, Portugal, Italy, France, Greece and Cyprus is the Group Planeta Junior.
Gallotti distributes umbrellas on the Italian and European territory thanks to his long experience — (more than thirty years). The company was founded by Gaetano Gallotti in the 70s. His core business are umbrellas, and accessories such as scarves, gloves, hats, beach bags and free time. All products sold are signed with the corporate brand and that supported by other brands owned and licensed brands of national and European.